2019 Super Bowl Champions and Final Score
The New England Patriots won Super Bowl LIII, played on February 3, 2019, at Mercedes-Benz Stadium in Atlanta. They defeated the Los Angeles Rams 13–3, marking their sixth Super Bowl title. The game was the lowest-scoring Super Bowl in history, with the Patriots defense limiting the Rams to 224 total yards and no touchdowns.
The Patriots' victory extended their record to six Super Bowl wins, the most of any franchise in NFL history. Quarterback Tom Brady earned his sixth Super Bowl ring, further extending his record as the player with the most Super Bowl victories. Head coach Bill Belichick added his third Super Bowl title with the Patriots, reinforcing the team's dynasty status during the 2010s.
Business and Financial Impact of the 2019 Super Bowl
Super Bowl LIII generated an estimated $400 million in direct economic impact for the Atlanta metro area, according to convention and visitor data. Host committee spending, hotel occupancy, and local tourism revenue peaked in the days surrounding the game, with over 100,000 visitors traveling to the region for events and the championship match.
Broadcast rights for the game were held by CBS, which paid roughly $5 million for a 30-second spot during the telecast. The average ad price reflected the continued premium status of Super Bowl inventory for major consumer brands. Global viewership exceeded 98 million in the United States, making it one of the most-watched television events of the year.
Key Players, Contracts, and Organizational Context
Patriots linebacker Julian Edelman was named Super Bowl MVP after recording 10 receptions for 141 yards. His performance underscored the team's balanced offensive approach, which relied on short passes and methodical drives rather than explosive plays. The Rams, despite the loss, remained a high-value NFL asset with a young, talented roster built around quarterback Jared Goff and a dominant defensive front.
From a corporate perspective, the Patriots are privately held, with ownership structured through Robert Kraft's holding entities. Kraft's net worth, tracked by Forbes, was estimated at approximately $10 billion around the time of the championship, largely driven by the team's valuation and his broader portfolio. The NFL's overall business model, including media rights and sponsorship structures, is detailed in public filings and financial reports available on the SEC's EDGAR system.