What Are 99cents Stores
99cents stores are retail chains that sell most items for 0.99 USD or a close fixed price. They focus on low-cost household goods, snacks, and seasonal products. The model relies on high volume and thin margins. Major examples include Dollar Tree and Dollar General, which operate thousands of locations across the United States. These chains are publicly traded and report detailed financials to the SEC SEC EDGAR filings.
The 99cents store format grew from early variety and discount stores in the late 20th century. Dollar Tree, Inc. acquired Dollar Bill$ Inc. in 2015 and later rebranded many locations under the Dollar Tree name. Dollar General Corp. expanded rapidly in rural and urban areas with a similar low-price strategy. Both companies publish annual reports and quarterly earnings that investors use to track performance.
Major 99cents Store Chains and Financials
Dollar Tree, Inc.
Dollar Tree operates over 17,000 stores in the U.S. and Canada under brands such as Dollar Tree and Family Dollar. The company reported total revenue of roughly 23.9 billion USD in fiscal year 2024, according to its annual report Forbes financial summaries. Dollar Tree's store count and revenue make it one of the largest 99cents retailers in North America.
Dollar General Corp.
Dollar General operates more than 19,000 stores as of early 2024 and serves customers in 46 U.S. states. The company generated total revenue of roughly 38.5 billion USD in fiscal year 2024, as disclosed in its public filings SEC EDGAR 10-K filings. Dollar General's growth rate has outpaced many traditional retailers in recent years.
How 99cents Stores Compare in Retail Rankings
Forbes and other business outlets regularly rank Dollar Tree and Dollar General among the largest U.S. retailers by revenue. In 2024, Dollar General ranked higher than Dollar Tree on the Forbes Global 2000 list of public companies. The ranking is based on revenue, profits, assets, and market value. Both companies are closely watched as indicators of consumer spending trends in value retail.
Industry analysts compare 99cents stores with discount grocers and big-box retailers. Dollar Tree's revenue mix includes seasonal items, packaged goods, and household essentials. Dollar General adds grocery items to its assortment, which helps explain its larger revenue base. Both chains use centralized buying and lean store formats to keep prices near 0.99 USD.