Net Worth and Income Sources
Addison Rae's estimated net worth is around $14 million, with major income from TikTok brand deals, YouTube ad revenue, and paid appearances on the platform. Charli D'Amelio's estimated net worth is around $20 million, supported by TikTok creator funds, sponsored posts, and her role in the Hype House collective. Both earn significant revenue from short-form video monetization and merchandise sales according to Forbes.
Addison Rae's primary income streams include TikTok creator payments, sponsored content deals with brands like Reebok and L'Oréal, and her podcast "That's Deep, Bro." Charli D'Amelio earns from TikTok brand partnerships, her makeup brand Charli's Collection, and paid social media campaigns. Both creators have leveraged their follower counts into diversified revenue beyond platform payouts as reported by Forbes.
Business Ventures and Brand Partnerships
Addison Rae's Companies and Deals
Addison Rae co-founded the cosmetics brand Item Beauty and serves as its public face, with the brand positioning itself as inclusive and affordable. She has signed sponsorship deals with companies such as Reebok, L'Oréal, and American Eagle Outfitters. Her podcast and media projects aim to expand her personal brand into longer-form content and digital media SEC filings for related entities.
Charli D'Amelio's Companies and Deals
Charli D'Amelio co-founded the makeup brand Charli's Collection and is a partner in the Hype House content collective. She has worked with brands including Morphe, Dunkin', and Proactiv. Her business strategy focuses on beauty products and lifestyle branding, with public records showing multiple trademark filings for her name and brand via SEC records.
Social Media Reach and Platform Metrics
Charli D'Amelio has over 150 million TikTok followers, making her one of the most followed creators on the platform. Addison Rae has over 88 million TikTok followers and maintains a strong presence on Instagram and YouTube. Both creators command high engagement rates that translate into premium brand deal pricing per Forbes data.
Addison Rae's YouTube channel has millions of subscribers and features vlogs, challenges, and podcast clips that drive additional ad revenue. Charli D'Amelio's content focuses on dance, lifestyle, and brand promotions, with her videos regularly achieving tens of millions of views. Both creators use their platforms to funnel audiences into their respective brands and business ventures as shown in public disclosures.