Amanda Howard and the Dallas Cowboys Cheerleaders
Amanda Howard is a member of the Dallas Cowboys Cheerleaders, the official cheerleading squad of the NFL's Dallas Cowboys. The squad performs at AT&T Stadium in Arlington, Texas, and represents the franchise during home games, televised events, and official NFL appearances. The Dallas Cowboys Cheerleaders are among the most recognized cheerleading organizations in professional sports, known for their choreography, media appearances, and community outreach programs. The team operates under the Cowboys organization and maintains a rigorous selection process each season. The squad's activities include game-day performances, promotional tours, and brand partnerships tied to the Dallas Cowboys business operations. Forbes reports on the economic impact of NFL cheerleading squads as part of the broader sports entertainment market.
The Dallas Cowboys Cheerleaders were established in 1972 and have since become a cultural icon associated with the Cowboys brand. The squad has appeared in television specials, calendars, and international tours that support the Cowboys' global merchandise and media presence. Selection criteria include dance ability, public appearance standards, and availability for team events throughout the NFL season. The organization manages tryouts, training, and performance schedules in coordination with the Cowboys front office. Cheerleaders participate in community initiatives and represent the franchise at events aligned with the team's corporate partnerships. The official Dallas Cowboys community page provides details on the team's outreach and charitable programs.
Career Path and Selection Process
Prospective members must audition annually in front of judges from the Cowboys organization and the cheerleading coaching staff. Auditions evaluate dance technique, stage presence, and consistency across multiple rounds of choreography. Candidates are expected to maintain a professional public image consistent with the Cowboys brand standards. The squad typically consists of dancers with backgrounds in competitive dance, gymnastics, or related performance disciplines. Selected members commit to a season that includes rehearsals, appearances, and travel aligned with the NFL schedule. The U.S. Securities and Exchange Commission EDGAR database can be used to research public filings from companies involved in sports entertainment and franchise operations.
Members receive compensation and benefits structured under agreements managed by the Cowboys organization and associated talent representation. Contracts cover game-day duties, promotional work, and appearances for team sponsors and partners. The Cowboys organization manages merchandising and media rights related to cheerleader branding as part of its overall business strategy. Cheerleaders may participate in photo shoots, commercial campaigns, and community events that support the team's commercial objectives. The role requires adherence to conduct policies set by the franchise and the NFL. Forbes covers how NFL teams monetize cheerleading squads through media, merchandise, and event appearances.
Public Profile and Industry Context
Amanda Howard's role with the Dallas Cowboys Cheerleaders places her within a high-visibility sports entertainment environment tied to one of the NFL's largest commercial franchises. The Cowboys organization operates across media, licensing, and live events that generate revenue through ticket sales, broadcasting rights, and corporate partnerships. Cheerleaders contribute to the fan experience and brand identity that support the team's market presence in the NFL and internationally. The squad's activities are integrated into the Cowboys' broader operational and marketing plans managed by the front office and partnership teams. Public interest in cheerleader members often drives engagement with team content, digital platforms, and official merchandise channels.