What Is the Apple Crisp Oatmilk Shaken Espresso
The Apple Crisp Oatmilk Shaken Espresso is a seasonal espresso-based drink offered by Starbucks. It combines espresso, oatmilk, and apple-cinnamon flavoring, shaken to create a layered texture. The drink is part of Starbucks' broader strategy to expand its plant-based and seasonal menu in the United States and select international markets. The beverage aligns with the company's focus on premium seasonal offerings that drive traffic during fall and winter quarters. For financial context, Starbucks' quarterly revenue and same-store sales data are reported in its earnings releases, which are available on the company's investor relations page Starbucks Investor Relations.
Starbucks introduced the Apple Crisp Oatmilk Shaken Espresso as part of its fall 2024 beverage lineup in the U.S. The drink uses Starbucks' Oatmilk as the base, combined with apple juice, cinnamon, and espresso shots. It is shaken rather than blended, resulting in a distinct texture compared to traditional frappuccinos or lattes. The product is positioned as a limited-time offering, which is a common tactic to create urgency and test new flavor profiles. The drink's nutritional information, including calorie count and sugar content, is published on Starbucks' official nutrition page Starbucks Menu & Nutrition.
Financial Performance and Market Context
Starbucks' financial results are influenced by seasonal product launches, including drinks like the Apple Crisp Oatmilk Shaken Espresso. The company reports quarterly revenue, net income, and comparable store sales in its earnings releases. In the fiscal third quarter of 2024, Starbucks reported a specific revenue figure and comparable store sales growth that reflected strong seasonal demand. The company's market capitalization and stock performance are tracked by financial data providers and reported on platforms such as Yahoo Finance Yahoo Finance - SBUX. The drink's role in driving same-store sales is part of the broader discussion on Starbucks' strategy to compete with fast casual and convenience coffee chains.
The Apple Crisp Oatmilk Shaken Espresso is part of a trend where coffee retailers use limited-time beverages to influence consumer behavior and financial metrics. Starbucks' marketing spend for seasonal drinks is included in its operating expense disclosures, which are filed with the U.S. Securities and Exchange Commission. The SEC's EDGAR database provides access to Starbucks' annual reports and quarterly filings, including the 10-Q and 10-K forms that detail revenue from beverages and food items. These filings can be accessed directly SEC EDGAR Search. The drink's contribution to the company's beverage revenue is not broken out separately, but seasonal products are noted in management discussions as drivers of quarterly results.
Consumer Trends and Broader Implications
Consumer demand for plant-based and flavored espresso drinks has grown, with oatmilk becoming a standard option at major coffee chains. Starbucks' Oatmilk is produced in partnership with Oatly, a Swedish oat milk company that has expanded its market presence in the United States. The Apple Crisp Oatmilk Shaken Espresso reflects this trend, combining a seasonal flavor profile with a plant-based milk alternative. The drink's availability and pricing are set by Starbucks' corporate strategy, which balances premium pricing with accessibility across different store formats, from company-operated locations to licensed stores in airports and grocery stores.
The financial implications of seasonal drinks extend beyond Starbucks to the broader food and beverage supply chain. Companies that produce oatmilk, flavorings, and packaging materials benefit from increased demand during seasonal product launches. Starbucks' supply chain disclosures in its annual report highlight key suppliers and the company's efforts to ensure sustainability and ethical sourcing. The Apple Crisp Oatmilk Shaken Espresso