Apple TV+ Base Subscription Price
The standard Apple TV+ monthly cost is $9.99 in the United States, with a 7-day free trial available for new users. This single-tier plan gives access to all Apple Original series, movies, and documentaries without ads. For households that share the service through Family Sharing, up to six people can use one subscription at no extra charge. The service competes directly with Netflix, Hulu, and Disney+ in the streaming market. You can check the latest plan details on the official Apple TV+ page Apple TV+.
Apple also offers a discounted Apple TV+ monthly cost through its Apple One bundles. The Individual Apple One plan combines Apple TV+, Apple Music, Apple Arcade, and 50 GB of iCloud storage for $19.95 per month. The Family Apple One plan includes the same services for up to six people at $29.95 per month. These bundles are designed to reduce the effective cost of each service when compared to standalone subscriptions. The pricing applies to monthly billing cycles, and annual plans are also available at a lower effective rate.
Apple TV+ Add-On Channels and Sports
Apple TV+ pricing can increase when you add premium channels through the Apple TV app. Channels such as Paramount+, Showtime, Starz, and Discovery+ are available as separate subscriptions within the app. Each channel sets its own monthly fee, which is billed through your Apple ID and can be managed in Settings or the App Store. The Apple TV app also hosts live sports packages, including MLS Season Pass, which has its own separate pricing structure. You can find the current list of available channels on the Apple TV channels page Apple TV Channels.
The MLS Season Pass is a notable addition to the Apple TV ecosystem and is priced separately from the Apple TV+ base subscription. For the 2025 season, the MLS Season Pass monthly cost is $14.99 or $99.99 for the full year, giving access to every MLS match live and on demand. This is a standalone purchase and does not require an Apple TV+ subscription, though both are accessed through the same Apple TV app. Apple has also partnered with Major League Soccer to offer select matches in 4K resolution at no extra cost for subscribers. The Apple TV app also hosts NBA League Pass and MLS Season Pass, which are billed as separate line items.
Apple TV+ Device and Bundle Savings
Apple reduces the effective Apple TV+ monthly cost when you purchase or rent certain Apple devices. New Apple TV 4K, iPhone, iPad, Mac, and Apple TV+ subscribers receive three months of Apple TV+ for free. After the trial, the standard $9.99 monthly price applies unless you cancel. Apple also offers a free year of Apple TV+ with the purchase of select devices such as certain iPhone and iPad models. These promotions are available directly through Apple and may vary by region and device model.
The Apple TV 4K device itself is a separate one-time purchase that does not require a subscription to use its built-in apps. The current Apple TV 4K starts at $129 for the 64 GB model and $149 for the 128 GB model. The device supports Dolby Vision, HDR10, and spatial audio, and it integrates with the Apple TV app to access streaming services. Apple TV+ remains the only subscription that is fully produced by Apple, and it is available in over 100 countries. For the most up-to-date device pricing and availability, visit the official Apple TV page Apple TV.