Away Flex Luggage Product Overview
Away Flex is a luggage line from Away, a direct-to-consumer travel brand founded in 2015. The Flex collection includes carry-on and checked sizes with a polycarbonate shell, integrated USB charging port, and a telescoping handle. Away sells primarily through its website and select retailers, positioning the Flex line as a mid-range option between its core hardside collection and higher-end collaborations. The brand emphasizes a minimalist design with a two-year warranty and a 360-degree spinner wheel system. Away has raised over $31 million in venture funding from investors including Forerunner Ventures and Accel Partners Forbes. The Flex line launched as part of Away's expansion beyond its original carry-on suitcase.
The Flex carry-on dimensions measure approximately 22 x 14 x 9 inches, meeting most domestic airline carry-on requirements. The checked version measures roughly 27 x 19 x 11 inches. Both sizes weigh between 7.5 and 10 pounds depending on configuration. The interior features a mesh organizer panel, compression straps, and a padded laptop sleeve in some models. Away uses a 100% polycarbonate shell without aluminum reinforcement in the Flex line. The brand offers a limited lifetime warranty on manufacturing defects and a 30-day return window. Away's headquarters are in New York City, and the company operates fulfillment centers in the United States.
Away Flex Pricing, Materials, and Market Position
Away Flex carry-on luggage retails between $200 and $250 depending on color and configuration. The checked Flex suitcase is priced between $250 and $300. Away sells directly through its website, avoiding traditional retail markups. The polycarbonate shell provides impact resistance while keeping weight lower than aluminum alternatives. Away uses a TSA-approved lock system integrated into the suitcase body. The Flex line competes with brands including Away The Original, Samsonite, and Travelpro in the premium carry-on segment. Away's revenue reached an estimated $100 million in annual sales as of its last disclosed funding round Forbes. The company has not publicly disclosed its current valuation or latest annual revenue figures.
Away sources polycarbonate from suppliers in Asia and assembles products in facilities outside the United States. The Flex line does not use recycled materials in its shell construction. Away's marketing strategy relies on social media campaigns, influencer partnerships, and editorial features in travel publications. The brand has been featured in publications including The New York Times, Condé Nast Traveler, and TechCrunch. Away's direct-to-consumer model allows the company to maintain a single price point without retailer discounts. The Flex collection is available in colors including black, white, sage, and terracotta. Away periodically releases limited-edition colorways and collaborations with designers.
Away Company Background and Ownership
Away was co-founded by Steph Korey and Jen Rubio in 2015. The company raised $31 million in venture capital across multiple funding rounds between 2016 and 2019. Away's investors include Forerunner Ventures, Accel Partners, and Global Founders Capital. The company operates as a privately held entity and has not filed for an initial public offering. Away's leadership team includes executives with backgrounds in direct-to-consumer retail, product design, and logistics. The brand has expanded its product line beyond luggage to include apparel, accessories, and travel essentials. Away's customer base skews toward