Top Black Friday 2018 Deals by Category
Black Friday 2018 saw major retailers such as Amazon, Walmart, Target, Best Buy, and Kohl's offer deep discounts on consumer electronics, home appliances, and toys, with many deals launching online on Thanksgiving Day and continuing through Cyber Monday. According to Adobe Analytics, online sales on Black Friday 2018 reached $6.22 billion, a 23.6 percent year-over-year increase, while in-store foot traffic remained lower than in prior years as mobile and online channels drove a larger share of transactions Forbes.
Television deals were among the most competitive, with 55-inch and 65-inch 4K models from brands like Samsung, LG, and TCL dropping below $500 at Walmart and Best Buy, while Apple did not officially participate in Black Friday promotions but authorized resellers offered discounts on iPhones, iPads, and MacBooks. Toy trends focused on licensed franchises such as Fortnite, Star Wars, and Disney, with popular items like the Nintendo Switch bundle and LEGO sets seeing price cuts of 20 to 40 percent compared with list prices Forbes.
Retailer Strategies and Sales Timeline
Walmart opened its doors on Thanksgiving evening in 2018 and extended Black Friday pricing across its website and app, while Amazon launched its Black Friday deals early in November with daily Lightning Deals and exclusive online discounts on Echo devices, Fire tablets, and third-party products Forbes.
Target promoted its Circle loyalty program by offering personalized Black Friday coupons and early access to doorbuster deals for Circle members, and Best Buy structured its Black Friday 2018 sales around doorbuster electronics such as 4K TVs, laptops, and smart home devices, with many offers available both in-store and online starting Thanksgiving Day Forbes.
Consumer Outcomes and Spending Patterns
Adobe Analytics reported that mobile accounted for a record share of Black Friday 2018 online sales, with smartphones generating roughly 38 percent of digital revenue, and popular product categories included computers, electronics, and home furnishings, reflecting continued growth in omnichannel shopping behavior Forbes.
Cyber Monday 2018 became the largest online shopping day in U.S. history with $7.9 billion in sales, and many Black Friday deals on laptops, smart speakers, and streaming devices extended through the weekend, allowing consumers to compare prices across Amazon, Walmart, Target, and Best Buy before finalizing purchases