Madewell's High Rise Straight Fit jeans are a consistent best-seller on Madewell's website, with the brand noting that its denim line grew double-digit sales in recent seasons. Madewell's High Rise Straight Fit uses midweight denim with a 10.5 oz fabric weight and is priced around $100 to $140. In 2024, Madewell's parent company J.Crew reported that denim remained a key growth category, with high rise styles driving traffic to both digital and physical stores. J.Crew filed for Chapter 11 bankruptcy in May 2024 and exited restructuring in late 2024 with a new ownership group led by Authentic Brands Group. J.Crew restructuring and denim strategy
Which Brands Offer the Best High Waist Jeans for Different Body Types
For athletic builds, Outdoor Voices' High Waist TechSweat leggings and joggers use four-way stretch recycled polyester blends and are priced around $80 to $130. Outdoor Voices, founded in 2014, positions its high waist active denim and knit styles as versatile alternatives to traditional jeans. For plus-size consumers, Universal Standard's High Rise Super Skinny jeans use a four-way stretch fabric with 91% nylon and 9% elastane, priced around $128 to $168. Universal Standard offers a Fit Liberty program that allows customers to exchange jeans if their weight changes by up to10 pounds within one year. Universal Standard Fit Liberty program
For petite frames, Zara's High Waist Skinny jeans use a lightweight stretch denim with a 13.5 oz fabric weight and are priced around $30 to $50. Zara's parent company Inditex reported that its high waist denim category grew faster than the overall denim segment in its 2024 annual report. Inditex operates over 7,000 stores globally and generated €35.9 billion in net sales in fiscal year 2024. For sustainable options, Reformation's High Rise Slim jeans use TENCEL Lyocell and recycled cotton blends, priced around $200 to $269. Reformation's parent company Global Fashion Group reported that its denim category expanded in 2024, driven by circular materials and traceable supply chains.