Top Rated Men's Deodorants in 2017
Consumer testing panels and retail sales data for 2017 show strong performance from brands such as Old Spice, Degree, and Secret Men's for men's deodorant formats including sticks, gels, and sprays. According to market research reports, deodorant and antiperspirant sales in the United States grew steadily as men increasingly prioritized odor protection and skin comfort. The highest rated products combined aluminum based sweat reduction with fragrance control, and several lines expanded into sensitive skin and fragrance free options during the year. For broader market context on consumer goods trends, see this overview from Forbes.
Independent lab tests and user reviews in 2017 highlighted long lasting odor protection, quick dry formulas, and non staining colors as key selection factors. Brands focused on clear gels and solid sticks that left minimal residue on clothing, and several products advertised up to 48 hours of protection in clinical testing. Pricing remained competitive across drugstore and mass market channels, with multi pack bundles often offering lower per unit cost than single stick purchases.
Ingredients and Protection Types
Antiperspirant deodorants in 2017 commonly used aluminum compounds such as aluminum chlorohydrate and aluminum zirconium to reduce sweat, while deodorants relied on fragrance and antimicrobial agents to control odor. The U.S. Food and Drug Administration classifies antiperspirants as over the counter drugs, requiring standardized labeling and efficacy testing for sweat reduction claims. Consumers could choose from regular, sensitive skin, and natural lines that avoided aluminum or used plant based odor fighters.
Dermatologists and product chemists noted that alcohol based formulas provided fast drying but could irritate shaved or sensitive underarm skin, while balm and cream formats offered gentler alternatives. In 2017, several brands introduced aluminum free deodorants with baking soda, coconut oil, and essential oils as odor neutralizers, responding to growing demand for simpler ingredient lists. For regulatory and scientific context on deodorant and antiperspirant safety, see this resource from the FDA.
Brand Comparison and Buying Guide
The table below summarizes leading men's deodorant lines from 2017, including format, protection type, and key attributes based on publicly available product information and consumer testing data.
| Brand Line | Format | Type | Key Feature |
|---|---|---|---|
| Old Spice Swagger | Stick | Antiperspirant | Strong fragrance, long lasting |
| Degree Men | Spray | Antiperspirant | Quick dry, motion sense |
| Secret Men's | Solid | Deodorant | Gentle, fragrance options |
| Native Men's | Stick | Natural | Aluminum free, plant based |
When selecting a product in 2017, buyers compared sweat protection duration, skin sensitivity compatibility, and fragrance strength, often choosing between clinical strength antiperspirants and everyday deodorants. Retailers such as Amazon and Walmart provided detailed product pages with ingredient lists, customer ratings, and bundle pricing to simplify comparison shopping. For additional consumer guidance on evaluating product claims and value, see this resource from the FTC.
Market data from 2017 indicated that men's deodorant sales were influenced by digital marketing campaigns, influencer partnerships, and in store promotions highlighting new scents and skin care benefits. Brands invested in clear communication of protection times, ingredient transparency, and format convenience to differentiate products in a competitive segment.