Top Rated Men's Deodorants in 2017
Consumer Reports and market research firms ranked Old Spice, Degree, and Dove Men+Care among the leading deodorant brands for men in 2017 based on scent longevity, sweat protection, and irritation tests. Unilever's Degree and Dove lines held strong positions in mass market channels, while Procter & Gamble's Old Spice maintained high awareness across younger demographics. These brands invested in clinical testing and consumer panels to support their claims of 48 hour protection and odor control. More details on brand performance are available on the Forbes consumer health page Forbes consumer trends.
Market data from Euromonitor and Nielsen showed that men's deodorant sales in the United States grew steadily in 2017, driven by premium and natural formulations. The best men's deodorant 2017 list included both traditional antiperspirants and aluminum free options, reflecting rising demand for sensitive skin formulas. Brands such as Native, Every Man Jack, and Schmidt's gained traction with consumers seeking plant based ingredients and clear labeling. The competitive landscape emphasized efficacy, skin safety, and transparent ingredient lists across price tiers.
Best Men's Deodorant 2017 by Category
Best Overall and Best Value
Dove Men+Care Extra Fresh and Degree Men's Antiperspirant Deodorant were frequently cited as top overall choices in 2017 for balanced protection and mild fragrance. These products offered clinical strength wetness protection at accessible price points, supported by large scale consumer panels and dermatological testing. Value focused buyers favored Old Spice High Endurance and Degree Men's Cool Rush for reliable everyday use. For deeper insights on product testing methods, see the Consumer Reports buying guide Consumer Reports deodorant ratings.
Best Natural and Sensitive Skin Formulas
Native and Schmidt's Natural Deodorant gained attention in 2017 for using coconut oil, shea butter, and baking soda based formulas without aluminum compounds. These brands targeted sensitive skin users and consumers avoiding synthetic fragrances, positioning themselves in the premium natural segment. Independent lab results and user reviews highlighted their odor neutralizing performance, though some users reported varying longevity compared to traditional antiperspirants. Information on ingredient safety and regulatory standards can be reviewed on the FDA cosmetics page FDA cosmetic ingredients FAQ.
Market Performance and Consumer Trends
Sales Growth and Channel Distribution
In 2017, men's deodorant sales in the U.S. expanded across grocery, drugstore, and e commerce channels, with online share rising year over year. The best men's deodorant 2017 products benefited from bundled promotions, multi pack offers, and digital advertising campaigns targeting younger male shoppers. Brands that invested in influencer partnerships and social media engagement saw measurable gains in trial and repeat purchase rates. Market analysis and e commerce trends are further detailed on the SEC investor relations page SEC EDAR filings.
Consumer Preferences and Ingredient Awareness
Surveys in 20