Boll and Branch Towel Product Line and Materials
Boll and Branch markets organic cotton towels, including bath sheets, hand towels, and washcloths, with most products using 100% organic cotton sourced from farms certified by the Global Organic Textile Standard (GOTS). The company states that its towels are Oeko-Tex Standard 100 certified, meaning they are tested for harmful substances. Boll and Branch towel reviews frequently note the heavy weight and dense stitching of the bath sheets, which the brand lists at around 1.5 pounds per towel. The company is headquartered in Newark, Delaware, and was founded in 2014 by Scott Harris, a former private equity professional. Boll and Branch sells directly to consumers through its website and select retailers, bypassing traditional department store channels.
Boll and Branch towel reviews highlight the brand's use of long-staple organic cotton, which the company says reduces pilling and increases absorbency over time. The brand's flagship bath towel line is marketed as "organic cotton" and "fair trade certified," with the Fair Trade Certified seal visible on product pages. Boll and Branch publishes its supply chain on its website, listing its cotton sources and manufacturing partners. The company's towels are typically pre-washed to reduce shrinkage, and the brand recommends cold water washing and tumble drying on low heat. Boll and Branch towel reviews from independent testers often compare the brand's GSM (grams per square meter) rating to luxury hotel towels, noting that its bath sheets are among the heavier options in the premium home textile market.
Pricing, Value, and Market Position
Boll and Branch towel prices are positioned in the premium segment, with bath sheets typically retailing between $150 and $200 per towel as of the latest product listings on the brand's website. The company offers a 30-night trial period, allowing customers to return towels for a full refund if they are not satisfied. Boll and Branch towel reviews from consumer outlets frequently mention the brand's lifetime warranty on manufacturing defects as a differentiator from mass-market towel brands. The company's direct-to-consumer model avoids wholesale markups, but the base price remains higher than comparable organic cotton towels from brands such as Coyuchi and West Elm Home. Boll and Branch towel reviews often note that the upfront cost is offset by the durability and long-term softness reported by users.
Boll and Branch towel reviews from financial and consumer publications compare the brand's pricing to luxury hotel-grade towel lines, noting that the company's bath sheets are priced similarly to high-end hospitality suppliers. The brand's parent company structure and retail partnerships are disclosed in public filings and press releases, with Boll and Branch operating as a privately held company that has raised venture capital funding from firms including Lerer Hippeau and Unilever Ventures. Boll and Branch towel reviews from Forbes and similar outlets have noted the brand's growth in the direct-to-consumer home textile space. The company's revenue growth and market share in the premium organic towel segment are tracked by retail analysts, with Boll and Branch cited as a fast-growing brand in the U.S. home goods market. Boll and Branch towel reviews also reference the brand's limited seasonal color drops and its focus on neutral tones such as white, ivory, and charcoal.
Consumer Ratings, Durability, and Certifications
Boll and Branch towel reviews from independent testing organizations and consumer platforms report high ratings for softness and absorbency, with many users noting that the towels become softer after multiple washes. The brand's towels are tested for colorfastness and shrinkage resistance, and Boll and Branch states that its products maintain their shape and color for years with proper care. Boll and Branch towel reviews frequently mention the brand's GOTS and Oeko-Tex certifications, which are verified by third-party auditors and listed on the company's website. The company's customer service