Product Overview and Key Ingredients
Burt's Bees All Better Balm is a multi-purpose skincare product marketed for minor skin irritations, cuts, and burns. The product is part of the Burt's Bees line, which is owned by Clorox Company, a consumer goods corporation headquartered in Oakland, California. The balm is formulated with a blend of natural ingredients including beeswax, coconut oil, and shea butter, and is designed to provide a protective barrier on the skin. The product is widely available in the United States and internationally through retailers and online marketplaces.
The primary active ingredient in the formulation is a blend of botanical extracts and oils, with the product positioning itself as a chemical-free alternative for minor skin care. Burt's Bees All Better Balm is free from parabens, phthalates, and artificial fragrances, aligning with the brand's broader clean beauty commitments. The product is manufactured by Burt's Bees, which was founded in 1984 and acquired by Clorox in 2007. The brand focuses on using natural ingredients and sustainable sourcing practices in its product development.
Price, Retail Availability, and Market Standing
The retail price for Burt's Bees All Better Balm typically ranges between $5 and $8 USD for a 0.5-ounce tin, though prices vary by retailer and region. The product is sold at major U.S. retailers including Walmart, Target, and CVS Pharmacy, as well as through the Burt's Bees official website and Amazon. The brand's parent company, Clorox, reported total annual revenue of approximately $5.6 billion for the fiscal year ending in June 2023, with personal care products representing a significant portion of its portfolio. Burt's Bees remains one of the top-selling natural personal care brands in the U.S. market.
Burt's Bees competes in the natural skincare segment alongside brands like Aquaphor, which is owned by Beiersdorf AG, and other private-label alternatives. The product line is positioned in the affordable mass-market segment, with a focus on accessibility and natural ingredient positioning. The brand's market standing is supported by its long-standing presence in the natural beauty aisle and its consistent product availability across multiple retail channels. The Clorox Company's financial reports, available on its investor relations site, provide data on the performance of its personal care division.
Brand Ownership, Sustainability, and Consumer Data
Clorox Company Ownership and Financials
Clorox Company acquired Burt's Bees in 2007, integrating the natural personal care brand into its portfolio alongside household cleaning products. The acquisition was valued at approximately $925 million at the time. Clorox is a publicly traded company listed on the New York Stock Exchange under the ticker symbol CLX. The company's annual reports and SEC filings provide detailed financial data on the performance of its Burt's Bees brand and the broader personal care segment.
Sustainability and Sourcing Practices
Burt's Bees has committed to using sustainably sourced ingredients and has set goals for reducing its environmental footprint. The brand's parent company, Clorox, has published sustainability reports detailing its progress on packaging reduction, renewable energy use, and supply chain transparency. Burt's Bees All Better Balm is part of the brand's broader product line that emphasizes natural ingredients and responsible sourcing, with specific commitments to avoid certain synthetic chemicals in its formulations.