Product Overview and Pricing
Burt's Bees Radiance Day Cream is a daily moisturizer marketed for normal to combination skin, positioned as a natural skincare option within the Burt's Bees brand portfolio. The product is sold in 50 gram and 100 gram containers, with U.S. retail prices typically ranging from $12 to $18 depending on retailer and format. Burt's Bees is a personal care brand owned by Clorox Company, which acquired the brand in 2007. Clorox operates as a publicly traded company on the New York Stock Exchange under the ticker symbol CLX, and its consumer products division includes Burt's Bees as a key brand driving revenue growth in the natural and personal care segments. Clorox's strategy in the natural products market highlights how Burt's Bees fits into the company's broader portfolio targeting eco-conscious consumers.
Key Ingredients and Formulation
The formulation centers on natural-origin ingredients, including royal jelly, honey, and botanical extracts, with the product marketed as free from parabens, phthalates, and synthetic fragrances. Burt's Bees Radiance Day Cream includes SPF 15 protection in some variants, using mineral-based UV filters to align with the brand's clean beauty positioning. The product is manufactured and distributed by Burt's Bees, which operates under Clorox and sources ingredients through supply chains that emphasize sustainable and ethical sourcing practices. Clorox's SEC filings detail the company's risk factors and supply chain management strategies relevant to its personal care brands.
Market Position and Consumer Reception
Burt's Bees Radiance Day Cream competes in the natural and organic daily moisturizer segment, a category that has grown steadily as consumers shift toward clean beauty and sustainability-focused products. Burt's Bees is consistently ranked among leading natural skincare brands in U.S. retail, with the Radiance Day Cream appearing in major beauty retailer assortments including Walmart, Target, and Ulta Beauty. The brand's market position is supported by Clorox's distribution infrastructure and retail partnerships, which provide broad access across physical and online channels. The rise of clean beauty and its impact on the skincare industry contextualizes Burt's Bees within broader market trends driving demand for natural formulations.
Competitive Landscape
Burt's Bees Radiance Day Cream competes with brands such as The Honest Company, Drunk Elephant, and CeraVe in the accessible natural skincare tier. The product's price point and natural ingredient focus position it as a mid-range option compared to premium indie brands and mass-market drugstore alternatives. Clorox's financial reports indicate that Burt's Bees contributes to the company's growth in the health and home care segment, with the brand's expansion into new product categories, including this day cream, supporting overall revenue diversification. Clorox annual reports on SEC.gov provide detailed segment performance data, including Burt's Bees revenue contributions.