Current Market Availability
Captain Morgan, a spiced rum brand owned by Diageo plc, is widely available in the United States and global markets. Dr Pepper, a carbonated soft drink produced by Keurig Dr Pepper Inc., is sold in most major U.S. retail channels. The combination of Captain Morgan with Dr Pepper is a popular consumer choice, often referred to as a "Captain Morgan and Coke" variation when Dr Pepper is used as the mixer. Retailers such as Walmart, Target, and Total Wine list both products in their alcohol and beverage sections. For the latest product listings, see Walmart.
Diageo reported global net sales of approximately 15.3 billion British pounds in the fiscal year 2024, with Captain Morgan as a key brand in its spirits portfolio. Keurig Dr Pepper reported 2024 net revenues of approximately 14.3 billion U.S. dollars, with Dr Pepper remaining a core carbonated soft drink SKU. The market for ready-to-drink canned cocktails and mixed spirits has grown, with major retailers expanding shelf space for combination packs and multi-packs of Captain Morgan with Dr Pepper and other mixers.
Pricing and Consumer Data
The average retail price for a 750ml bottle of Captain Morgan Original Spiced Rum in the U.S. was approximately 14 to 18 U.S. dollars in 2024, depending on the retailer and region. A 20-ounce bottle of Dr Pepper typically ranges from 1.50 to 3.00 U.S. dollars. When purchasing Captain Morgan with Dr Pepper together, consumers often buy both items separately, though some convenience stores and gas stations offer pre-mixed options or bundled promotions. For current pricing, see Total Wine.
Consumer data from market research firms indicates that spiced rum and cola-type soda pairings remain among the highest-volume mixed-drink combinations in the U.S. off-premise channel. Keurig Dr Pepper's 2024 annual report noted continued growth in its carbonated soft drink segment, driven by flagship brands like Dr Pepper. Diageo's investor materials highlight the importance of value-priced and ready-to-drink formats, which aligns with the Captain Morgan with Dr Pepper consumption pattern.
Regulatory and Corporate Context
Diageo plc is a London-based multinational alcoholic beverages company listed on the London Stock Exchange under the ticker symbol DGE. Keurig Dr Pepper Inc. is a publicly traded company headquartered in Burlington, Massachusetts, and Dallas, Texas, listed on NASDAQ under the ticker symbol KDP. Both companies operate under U.S. federal and state alcohol regulations, with the Alcohol and Tobacco Tax and Trade Bureau (TTB) overseeing labeling and advertising for spirits and malt beverages. For corporate filings, see SEC.
The TTB requires that alcohol beverage labels include the brand name, class, and alcohol by volume (ABV). Captain Morgan Original Spiced Rum has an ABV of 35%. Dr Pepper is classified as a carbonated soft drink and does not contain alcohol. When consumers mix Captain Morgan with Dr Pepper, the resulting drink is a homemade cocktail, and the ABV depends on the pour ratio. The Federal Trade Commission (FTC) and the TTB monitor advertising claims for alcoholic beverages to ensure compliance with federal regulations.