Chipotle Carne Asada Burrito Menu and Price
The Chipotle carne asada burrito is a limited-time menu item featuring marinated and grilled beef, rice, beans, salsa, cheese, and tortilla. As of the latest menu update, the burrito price ranges from $11.00 to $13.50 depending on location and optional add-ons. The item is available at participating Chipotle restaurants in the United States and can be ordered via the Chipotle app, website, or drive-through. Chipotle's digital revenue accounted for approximately 37% of total U.S. restaurant sales in the most recent quarterly earnings report, with the app and website driving a significant share of orders for items like the carne asada burrito according to Forbes.
Nutrition and Customization
A standard Chipotle carne asada burrito contains approximately 900 to 1,100 calories, 45 to 55 grams of protein, and 55 to 70 grams of carbohydrates, based on the standard flour tortilla and standard meat portion. Customers can customize the burrito by swapping rice, beans, or salsa, and by choosing between white or brown rice, soft flour or wheat tortilla, and mild or hot salsa. Chipotle publishes full nutrition data on its website and in its annual Consumer Choice report, which details ingredient sourcing, allergen information, and calorie counts for all menu items on Chipotle's official site.
Financial Performance and Chipotle's Revenue Model
Chipotle Mexican Grill reported total revenue of $9.6 billion for fiscal year 2023, with comparable restaurant sales growth of 15.4% year over year. The company operates more than 3,400 locations across the United States and internationally, and the carne asada burrito is part of a broader strategy to rotate limited-time offerings that drive traffic and average check size. Chipotle's restaurant-level margin expanded to 30.6% in the most recent quarter, supported by digital orders, loyalty program members, and targeted promotions per SEC filings.
Loyalty Program and Digital Orders
Chipotle's loyalty program had more than 38 million active members as of the latest earnings call, and members spend an average of 20% more per order than non-members. The program offers points for purchases of items including the carne asada burrito, with rewards redeemable for free food and exclusive menu access. Digital orders now account for the majority of Chipotle's transactions, and the company continues to invest in app features, targeted push notifications, and AI-driven personalization to increase repeat visits and average order value as reported by Forbes.
Ingredients, Sourcing, and Market Position
Chipotle sources its carne asada beef from farms that follow its Food With Integrity standards, emphasizing no antibiotics or added hormones in the cattle supply chain. The marinated beef is grilled on a flat-top grill and sliced before being assembled into the burrito