Dove and Crumbl Collaboration Overview
The Dove Crumbl collection is a limited-time partnership between the Dove chocolate brand and Crumbl Cookie, the rapidly growing cookie retail chain. The collaboration features co-branded cookies and packaging that combine Dove's chocolate products with Crumbl's signature large, soft-baked cookies. The collection launched in select U.S. markets and is available for a limited time, with availability varying by location. The partnership targets fans of chocolate desserts and cookie enthusiasts, leveraging Crumbl's strong social media presence and Dove's brand recognition in the chocolate segment.
Crumbl Cookie, founded in 2017 and headquartered in Logan, Utah, operates a franchise model with hundreds of locations across the United States. The company is known for its weekly rotating menu and large, Instagram-friendly cookie formats. The Dove collaboration fits into Crumbl's strategy of releasing themed collections that drive foot traffic and social media engagement. Dove, a brand owned by Mars, Inc., has a history of limited-edition partnerships with food service and retail brands to expand its chocolate product reach.
Menu Items and Pricing in the Dove Crumbl Collection
Available Cookie Varieties
The Dove Crumbl collection includes at least one co-branded cookie variety that features Dove chocolate as a core ingredient. The specific menu item typically involves chunks or drizzle of Dove chocolate integrated into Crumbl's classic cookie dough base. The collection may also include packaging elements that highlight the Dove branding alongside the Crumbl logo. Menu availability can change weekly, as Crumbl rotates its offerings, so the Dove items may not be permanent on the menu.
Pricing and Serving Size
Crumbl cookies are sold per cookie, with a standard price in the range of $4 to $5 per cookie as of the latest public menu data. The Dove Crumbl collection cookie follows this standard pricing structure, with no additional surcharge for the collaboration flavor. The cookie is served in Crumbl's classic large format, which is significantly bigger than a standard bakery cookie. Prices can vary slightly by franchise location and region, and the company occasionally runs promotions that affect the final price.
Where to Find the Dove Crumbl Collection
The Dove Crumbl collection is available at participating Crumbl Cookie locations in the United States. Availability is not universal across all Crumbl franchises, and the company typically announces the specific markets and store locations where the collection is launched. Customers can check the Crumbl website or mobile app for the current menu and to locate the nearest store offering the Dove collaboration. The collection is a physical in-store product and is not sold through Dove's or Crumbl's direct-to-consumer shipping channels.
How to Order
Customers can order the Dove Crumbl cookie in-store or through the Crumbl app, where the collaboration item appears on the weekly menu when available. The app allows users to pre-order and skip the line, which is particularly useful during the launch period of a new collection when demand is high. The cookie is typically available for walk-in purchase as well, subject to local store stock. Crumbl's ordering system tracks the weekly menu rotation, so the Dove item will disappear when the collection ends or the weekly menu changes.
Market Impact and Consumer Reception
The Dove Crumbl collection contributes to the broader trend of limited-edition food collaborations that drive short-term sales spikes and social media buzz. Crumbl's business model relies heavily on weekly menu novelty, and partnerships with established brands like Dove provide a new angle for customer acquisition. The collaboration generates organic marketing through customer posts featuring the co-branded packaging and cookie, which amplifies reach without additional advertising spend for the brands.
Consumer reception of the Dove Crumbl collection is tracked through