Essi Gel Nail Polish Brand Overview
Essi is a professional nail polish brand owned by Revlon Consumer Products, which operates under parent company Revlon Group. The Essi gel line offers gel-based nail polish products designed for salon and home use, with formulations that require UV or LED curing. Revlon acquired Essie in 2010 as part of its expansion into professional beauty, and the brand remains positioned in the professional nail care segment alongside competitors such as OPI and CND. Revlon's global operations and brand portfolio are reported in its public filings and investor communications Revlon bankruptcy and the future of the beauty industry.
The Essi gel nail polish collection includes multiple product lines such as Essie Gel Couture and Essie Gel Setter, which are formulated as two-step gel systems combining base coat, color, and top coat. The brand targets the professional nail salon market and premium at-home consumers, with distribution through beauty retailers, professional supply distributors, and e-commerce platforms. Revlon's financial performance and brand-level revenue breakdowns are disclosed in its regulatory filings and investor presentations SEC EDGAR Revlon filings.
Product Range and Formulation Details
Essi gel nail polish products are structured around a gel polish system that uses polymer resins and photoinitiators that harden under UV or LED light exposure. The product range includes a variety of shades, finishes such as creme, glitter, and chrome, and complementary base and top coats designed for adhesion and gloss. Formulation data, ingredient lists, and safety information are published on product packaging and the brand's official channels, with compliance to cosmetic safety regulations in major markets The rise of gel nail polish and the beauty industry.
Essie gel polish products are typically sold in 0.48 fl oz bottles, with professional-sized formats available for salon use. The brand has expanded into complementary nail care accessories such as nail wipes, base coats, and top coats that are sold alongside the gel polish line. Pricing is positioned in the premium segment, with retail prices typically ranging from $10 to $15 per bottle in U.S. markets, and the product is distributed through retailers such as Nordstrom, Ulta Beauty, and professional beauty supply distributors SEC EDGAR Revlon filings.
Market Position and Business Outlook
The professional nail polish market is a segment of the broader cosmetics industry, with gel polish products representing a growing share due to durability and finish quality. Essi competes in the professional segment against brands such as OPI, CND Shellac, and China Glaze, with market share influenced by salon partnerships, brand prestige, and product innovation. Industry reports on nail care market size, growth rates, and competitive positioning are published by market research firms and trade associations