First Watch Lavender French Toast Menu and Pricing
First Watch lavender french toast is a seasonal menu item available at select locations in the United States. The dish typically features thick-cut brioche or challah bread soaked in a lavender-infused egg custure and cooked on a griddle. According to the company's public menu listings, the lavender french toast is often priced between 12 and 16 USD depending on the market and portion size. The item is part of First Watch's broader strategy to introduce limited-time floral and fruit-forward flavors that align with consumer demand for unique breakfast options. For current menu details, check the official First Watch menu page here.
First Watch operates over 500 locations across 28 states as of the latest public company filings. The chain focuses on a daypart strategy centered on breakfast, brunch, and lunch, with most restaurants open from early morning through mid-afternoon. Lavender french toast is typically available during spring and summer months when seasonal ingredients are promoted. The dish is prepared in-house using ingredients such as lavender syrup, fresh berries, and whipped cream, and it is designed to appeal to guests seeking a premium, Instagram-friendly breakfast experience. Nutritional information for the lavender french toast is listed on the company's nutrition page here.
First Watch Company Financials and Public Data
First Watch Restaurants, Inc. is a publicly traded company listed on the Nasdaq stock exchange under the ticker symbol FWRG. The company went public through a direct listing in late 2023, and its shares are traded on the Nasdaq Global Select Market. As of the most recent quarterly filing, First Watch reported total revenue of approximately 1.1 billion USD for the full fiscal year, with comparable-restaurant sales growth driven by menu innovation and digital ordering. The lavender french toast and other seasonal items contribute to the company's strategy of increasing average ticket size and driving traffic during peak dayparts. The latest earnings release is available on the company's investor relations page here.
First Watch's fiscal year ends in late December, and the company files annual reports on Form 10-K with the U.S. Securities and Exchange Commission. The most recent 10-K filing details First Watch's revenue mix, restaurant-level margins, and capital allocation strategy, including share repurchases and new restaurant development. The company operates primarily under a franchise model, with company-owned restaurants accounting for a minority of total units. Lavender french toast and other limited-time offerings are tested in select markets before broader rollout, a process that is guided by point-of-sale data and guest feedback. The full SEC filing can be accessed on the SEC EDGAR database here.
Market Context and Consumer Trends
The lavender french toast trend reflects a broader consumer shift toward floral, botanical, and aromatic flavors in the restaurant industry. According to food industry reports, lavender-infused menu items have grown in popularity across fast-casual and casual-dining segments, particularly in the breakfast and brunch categories. First Watch's introduction of lavender french toast aligns with data showing that guests increasingly seek Instagram-worthy and photogenic menu items that differentiate the dining experience. The dish also fits into the company's emphasis on fresh, made-to-order preparations and high-quality ingredients. Industry analysis on breakfast trends is available from market research sources such as the National Restaurant Association here.
First Watch's lavender french toast