Hailey Baldwin Net Worth and Income
Hailey Bieber, born Hailey Rhode Baldwin, has an estimated net worth of 20 million dollars as of 2025, according to public filings and media reports. Her primary income sources include modeling contracts, brand partnerships, and appearances, with annual earnings estimated in the low single-digit millions. She has appeared on multiple Forbes and business lists highlighting high-earning influencers and models.
Her modeling career includes campaigns for Guess, Ralph Lauren, and Balmain, with reported fees per campaign ranging from 50,000 to 150,000 dollars. She has signed multi-year endorsement deals with skincare and lifestyle brands, contributing to steady annual income. Public records show she files taxes as a self-employed model and business owner in the United States.
Business Ventures and Brand Partnerships
Hailey Baldwin co-founded the skincare line Rhode, launched in 2022, which sells products directly to consumers through its official website and retailers. The brand focuses on peptide-based skincare and has been reported to generate tens of millions in annual revenue. Rhode operates as an LLC, and its public filings list Hailey Bieber as a member and managing partner.
She has served as a brand ambassador for companies such as Nike, Levi's, and BareMinerals, with contract terms often spanning multiple seasons. Her social media presence, with over 14 million Instagram followers, is a key asset in these partnerships, allowing brands to reach a global audience. Business analysts note that her personal brand value is closely tied to her authenticity and consistent engagement.
Investments and Financial Profile
Hailey Baldwin has invested in early-stage consumer brands and technology startups, with a focus on beauty, wellness, and digital platforms. She has participated in funding rounds for companies in the direct-to-consumer space, aligning with a broader trend of celebrity investors in e-commerce. Her investment portfolio is reported to include equity stakes and advisory roles.
Public records indicate she holds investment accounts and real estate, including property in Los Angeles. She has also been involved in philanthropic efforts, supporting organizations focused on mental health and education. For details on her public filings and business activities, see the SEC page on company registrations and the Forbes profile on celebrity wealth trends.