iPhone 28 Price, Release Date, and Availability
The iPhone 28 is expected to launch in fall 2025 with a starting price around $1,199 for the base model, according to current supply chain and analyst estimates. Premium storage configurations and the Pro models could push prices above $1,499, aligning with Apple's recent pricing strategy for high-end devices. Availability will likely begin in the United States, China, and key European markets before expanding globally within weeks. For more on Apple's historical pricing patterns, see Forbes analysis on iPhone pricing.
Pre-orders are expected to open shortly after the official announcement event, with first deliveries following within seven to ten days. Carriers including Verizon, AT&T, and T-Mobile in the U.S. are anticipated to offer installment plans and trade-in promotions. Apple's direct online store will remain the primary purchase channel, with limited initial stock in high-demand regions.
iPhone 28 Features, Specs, and Design
Rumors indicate the iPhone 28 will feature a 6.3-inch OLED display with ProMotion 120Hz refresh rate, an A20 Bionic chip, and up to 12GB of RAM. The camera system is expected to include a 50MP main sensor, 12MP ultrawide, and a 12MP telephoto lens with 5x optical zoom on Pro models. Battery capacity is rumored to exceed 4,000mAh, supporting fast charging and wireless charging at 30W and 15W respectively.
Design changes may include a titanium frame for Pro models, thinner bezels, and an under-display Face ID sensor. Storage options are expected to start at 256GB and top out at 2TB. The device will run iOS 20 at launch, with immediate support for Apple Intelligence features and on-device generative AI models. For technical benchmarks and chip comparisons, see AnandTech deep dive on Apple silicon.
iPhone 28 Market Impact and Competitive Position
Apple's smartphone revenue reached $200 billion in fiscal 2024, and the iPhone 28 is expected to defend the company's premium market share against Samsung and Google. The device will compete directly with the Samsung Galaxy S25 Ultra and Google Pixel 9 Pro, both of which launched in early 2025 with AI-focused features. Apple's installed base of over 1.5 billion active devices provides a strong upgrade cycle advantage for the iPhone 28 launch.
Analysts at Morgan Stanley and Goldman Sachs project iPhone 28 sales could exceed 95 million units in the first quarter, driven by AI features and emerging market demand. The SEC filing Apple's latest 10-K annual report highlights iPhone as the company's largest revenue segment. Supply chain partners including TSMC and Foxconn are already ramping production for the new model.