Finance

Is Ben and Jerry's Going Out of Business in 2025

Ben and Jerry's is not an independent company anymore. The brand is owned by Unilever, a multinational consumer goods conglomerate headquartered in London and Rotterdam. Unileve...

Mara Ellison
Is Ben and Jerry's Going Out of Business in 2025

Ben and Jerry's Current Ownership and Corporate Structure

Ben and Jerry's is not an independent company anymore. The brand is owned by Unilever, a multinational consumer goods conglomerate headquartered in London and Rotterdam. Unilever acquired Ben and Jerry's in 2000, and the ice cream division operates as part of Unilever's Ice Cream & Refreshments portfolio. The brand continues to be sold in grocery stores, scoop shops, and foodservice channels across the United States and several international markets. Forbes reports that Unilever still lists Ben and Jerry's as a core ice cream brand.

Unilever has been restructuring its portfolio in recent years, divesting slower-growing or non-core businesses to focus on higher-margin categories. While Ben and Jerry's remains a recognizable name, its long-term future depends on Unilever's strategic decisions, consumer demand, and performance relative to other ice cream brands. The scoop shop footprint has changed over time, but the brand is still present in many retail and dining channels. Unilever's official brand page lists Ben and Jerry's among its portfolio.

Financial Performance and Market Position

Ben and Jerry's faces strong competition from brands such as Häagen-Dazs, Breyers, Magnum, and private-label ice creams. In the U.S. ice cream market, Ben and Jerry's is a major player but not the category leader by volume. According to market research and industry reports, the brand competes in the super-premium and premium segments, where pricing, flavor innovation, and ingredient quality influence consumer choice. Statista provides data on U.S. ice cream market share by brand.

Unilever's financial results show that the Ice Cream & Refreshments division generated specific revenue figures in recent annual reports, though the company has not always broken out Ben and Jerry's sales separately. Investors and analysts track unit volumes, pricing actions, and distribution trends to assess whether the brand is growing, stable, or declining. The brand's public perception has also been shaped by social and political stances, which can affect sales in certain consumer segments. Unilever's SEC filings include segment-level financial data.

Store Closures, Expansion Plans, and Outlook

Scoop Shop and Retail Presence

Ben and Jerry's has closed some scoop shops and retail locations in recent years, particularly in areas with lower foot traffic or high operating costs. The brand's retail presence now relies more on grocery and convenience store distribution than on standalone shops. In some regions, franchise and licensing arrangements determine how many locations remain open and how the brand is represented on the ground. Ben and Jerry's official website lists current availability and store locator tools.

Future Outlook

There is no public indication that Ben and Jerry's as a brand is being discontinued or sold off by Unilever in the near term. The outlook depends on Unilever's overall portfolio strategy, consumer trends toward premium and

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