What Is Rhode and Who Owns It
Rhode is a clean beauty and skincare brand founded by Hailey Bieber in 2022, focused on minimalist formulas and inclusive shade ranges. The company operates as Rhode Beauty LLC and is headquartered in Los Angeles, California. Rhode is positioned as a direct-to-consumer brand with products sold primarily through its own website and select retailers. The brand has expanded into makeup, skincare, and body care since its launch. Rhode is one of several celebrity-founded beauty brands competing in the high-growth clean beauty segment.
Hailey Bieber remains the public face and co-founder of Rhode, with the brand emphasizing transparency and accessible pricing. Rhode is backed by a group of investors and has raised multiple funding rounds since its inception. The company is privately held and not listed on any public stock exchange. Rhode has been compared to other celebrity beauty brands in terms of growth trajectory and social media reach. The brand continues to launch new SKUs and collaborate with retailers to expand distribution.
Is Hailey Bieber Selling Rhode
As of the newest available public data, there is no confirmed sale or acquisition of Rhode by a larger company. Reports and search queries about Hailey Bieber selling Rhode reflect market curiosity rather than a completed transaction. Rhode remains an independent privately held company under the ownership of its founders and existing investors. Any future sale would likely be disclosed through regulatory filings or official brand announcements. Investors and analysts monitor celebrity beauty brands for potential exits or mergers.
Valuation estimates for Rhode have been cited by industry sources, but the company has not released audited financials publicly. Rhode’s revenue growth, retail partnerships, and social engagement metrics are often referenced when evaluating its market position. The brand competes with other celebrity-founded beauty lines that have attracted acquisition interest in recent years. Rhode’s leadership has focused on scaling the business while maintaining brand autonomy. No official statement from Hailey Bieber or Rhode confirms a sale process at this time.
Rhode’s Market Position and Growth
Revenue, Retail, and Distribution
Rhode products are available through its own e-commerce platform and select brick-and-mortar and online retailers. The brand has expanded shelf placement in major beauty retailers and department stores over time. Rhode’s product portfolio includes skincare staples, makeup essentials, and body care items designed for everyday use. The company tracks key performance indicators such as repeat purchase rates and customer acquisition costs. Rhode’s growth strategy relies on product innovation, influencer partnerships, and data-driven marketing.
Rhode’s clean beauty positioning aligns with broader consumer trends toward minimalist and ingredient-conscious products. The brand uses social media and digital campaigns to reach target demographics and drive direct sales. Rhode has participated in industry events and collaborations to increase visibility among beauty professionals and consumers. The company’s financial performance is benchmarked against other privately held beauty brands in the celebrity segment. Rhode continues to invest in supply chain, packaging, and sustainability initiatives as part of its long-term roadmap.