Kotb joined the Today show as a co-anchor in 2018, building on her earlier role as a feature anchor and correspondent. She has consistently appeared in the main desk segments, handling news, interviews, and lifestyle content. Her contract renewals have kept her in the central hosting rotation through multiple seasons. Today Show official page
Hoda Kotb's Current Role and Responsibilities on Today
On air, Kotb leads segments in news updates, human interest stories, and live interviews with newsmakers and celebrities. She shares anchor duties during the main broadcast hours, typically from 7:00 a.m. to 11:00 a.m. Eastern Time on weekdays. Her segments often include reporting from NBC News events and field interviews. NBC News
Kotb also hosts digital-first content and special segments tied to the Today show brand. She participates in Today's online extensions, including behind-the-scenes features and social clips. Her responsibilities span both the linear television broadcast and NBC's multi-platform news distribution. NBC News
Hoda Kotb's Career Background and Public Profile
Before joining Today full time, Kotb worked as a broadcast journalist and anchor for CNN and Fox News. She covered major news events and hosted daytime programming, building a reputation for empathetic interviewing and clear reporting. Her background in news and entertainment helped shape her current Today show role. Forbes
Kotb is also known for her personal storytelling, including her memoir about adoption and her advocacy work. She has received Emmy nominations and industry recognition for her television hosting and reporting. Her public profile remains closely tied to the Today show brand and NBC's morning programming strategy. Forbes