Kardashian Crumbl Cookie Flavors and Current Menu
The Kardashian Crumbl cookie line includes flavors such as Pink Strawberry, Vanilla Confetti, and Chocolate Drip, with a rotating weekly menu that features limited-time drops tied to brand collaborations. The menu is managed by Crumbl, which operates more than 1,000 locations across the United States as of 2024, and the Kardashian-branded flavors are part of a broader celebrity partnership strategy that also includes a dedicated line of merchandise and digital content. According to Crumbl's public rollout, the Kardashian flavors are available in standard cookie boxes alongside classic Crumbl offerings, and the company has used social media channels to highlight new drops and fan favorites, with posts often referencing the Kardashian sisters' involvement in recipe development and branding decisions Forbes.
Each Kardashian Crumbl cookie is sold in the same format as other Crumbl cookies, with a half-dozen box typically priced between 12 and 16 dollars depending on location and any applicable taxes or fees. The pricing strategy is designed to align with Crumbl's existing premium positioning, which has drawn comparisons to other direct-to-consumer dessert brands and franchise models, and the company has reported strong same-store sales growth during periods when celebrity flavors are featured on the menu Forbes. Crumbl's franchise disclosure documents and public financial updates indicate that the brand continues to expand its store count and digital ordering capabilities, with the Kardashian flavors serving as a driver of seasonal traffic and social media engagement.
Flavor Details, Ingredients, and Availability
The Kardashian Crumbl flavors are formulated with standard cookie ingredients, including wheat flour, sugar, butter, eggs, and chocolate or fruit-based components, with specific allergen information published on Crumbl's website and in-store materials. The Pink Strawberry flavor emphasizes a strawberry filling and pink-tinted dough, while the Chocolate Drip variant features a rich chocolate base with a drip glaze, and the Vanilla Confetti option incorporates vanilla dough with colorful sprinkles, with exact ingredient lists and nutritional details available on Crumbl's official nutrition page Crumbl Cookies Official Website. Availability varies by location, with the Kardashian flavors typically offered during specific promotional windows and added to the weekly rotating menu, and customers can check their local Crumbl store's current offerings through the company's app and website.
Crumbl maintains a standardized kitchen process across its franchise locations, and the Kardashian flavors are produced using the same core baking methods as other Crumbl cookies, with dough prepared, baked, and packaged in each store to ensure freshness. The company's franchise agreements require adherence to specific food safety and handling protocols, and Crumbl has publicly shared details about its supply chain and ingredient sourcing as part of its broader brand transparency efforts SEC Filings. For franchisees, the Kardashian flavors represent a limited-time menu addition that can drive higher average ticket sizes and increased foot traffic, while customers can purchase the cookies in-store, through delivery apps, or via Crumbl's direct online ordering platform where available.
Business Impact and Brand Strategy
The Kardashian Crumbl collaboration is part of a wider celebrity partnership trend in the food and beverage sector, with brands leveraging