Beauty and Skincare Hobbies
Kim Kardashian's early hobby was KKW Beauty, a cosmetics brand she launched in 2017 and later restructured. The line focused on contour kits, lipsticks, and skin-care tools, and she sold a majority stake to Coty Inc. in 2020 for an estimated $200 million. She later shifted focus to SKIMS, a shapewear and loungewear brand founded in 2019, which reached a valuation above $4 billion by 2023 and expanded into multiple product categories including activewear, underwear, and swimwear. Her beauty routine, which includes high-end facials, LED therapy, and custom skincare, is often documented in social media posts and interviews.
Beyond her own brands, Kardashian's hobby includes testing and promoting beauty products across social platforms. She has partnered with companies such as Kylie Cosmetics and has appeared in campaigns for SKIMS and other labels. Her interest in skin health led her to explore dermatology treatments, including laser procedures and professional-grade peels, as noted in various profile pieces Forbes.
Fashion, Fitness, and Law
Fashion is a central hobby, with Kardashian known for her extensive wardrobe and custom outfits. She founded SKIMS in 2019, and the brand expanded into a global shapewear and apparel label with annual revenue growth reported in the billions. She has also collaborated with luxury houses and appeared on multiple best-dressed lists, reinforcing her role as a fashion figure Forbes.
Fitness is another structured hobby, with Kardashian following a routine that includes weight training, cardio, and targeted body sculpting. She has worked with trainers such as Melissa Alcantara and documented her progress on social media. In parallel, she pursued a law career through a four-year apprenticeship at a law firm, passing the "baby bar" exam in 2021 and continuing toward full licensure, a process documented by legal education sources Forbes.
Art, Collectibles, and Business Ventures
Kardashian's hobby includes art collecting, with a focus on contemporary pieces and high-value works. She has acquired pieces from notable artists and has displayed collections in her homes and on social media. Her interest in collectibles extends to NFTs and digital art, and she has participated in projects tied to blockchain-based assets, as covered by art and business outlets Forbes.
Her business ventures include SKIMS, KKW Beauty, and participation in media projects such as the Hulu series "The Kardashians." She has also invested in companies and platforms aligned with her brand, using her social reach to drive product launches. Her ventures are tracked by business and financial sources, with SKIMS and related entities cited in reports on valuation and growth