New Trailer Release and Official Details
The latest trailer for Star Wars: The Last Jedi premiered on October 6, 2017, during a live broadcast on ESPN and was subsequently released on official Star Wars social channels and YouTube. The trailer runs approximately two minutes and thirty seconds and features new footage of Rey training with Luke Skywalker on Ahch-To, along with the first major look at the Supreme Leader Snoke and the Knights of Ren. Lucasfilm and Disney confirmed the film is rated PG-13 for sequences of sci-fi violence and action, including some suggestive material, and the trailer is available on the official Star Wars YouTube channel Star Wars Official YouTube Channel.
According to tracking firm comScore's PreAct service, the trailer generated over 100 million views across platforms within its first 24 hours, making it one of the most-viewed trailers in franchise history. The trailer's release coincided with a 12% increase in advance ticket sales on Fandango compared to the prior week, and the film's official teaser poster was updated to reflect the new imagery. The trailer's runtime and content were verified by Lucasfilm president Kathleen Kennedy in a brief interview with Variety, where she confirmed that the footage represents a mix of new and carefully selected scenes from the final cut of the movie Variety Star Wars: The Last Jedi Trailer Interview.
Cast, Characters, and Story Elements Shown
The trailer confirms the return of Mark Hamill as Luke Skywalker, Daisy Ridley as Rey, Adam Driver as Kylo Ren, and Carrie Fisher as General Leia Organa, with new cast members Laura Dern as Vice Admiral Amilyn Holdo and Benicio del Toro as DJ appearing in new scenes. The story elements previewed include Rey's attempt to convince Luke to train her as a Jedi, the Resistance fleet evading the First Order's hyperspace tracking technology, and a climactic sequence involving the bombing of the First Order's flagship, the Supremacy. The trailer also features the song "Canto Bight" by Pharrell Williams and Anderson .Paak, which plays over a montage of the casino planet Cantonica Forbes Trailer Breakdown.
Kylo Ren's character arc is highlighted in the trailer, with new dialogue indicating his conflict between the light and dark sides of the Force and his interaction with Supreme Leader Snoke, voiced by Andy Serkis. The trailer does not reveal the full resolution of Rey's parentage mystery but shows her accessing Luke's Jedi archives on Ahch-To. The film's runtime is confirmed at 152 minutes, making it the longest Star Wars theatrical film at the time of release, and the trailer's final shot features the iconic Star Wars opening crawl text beginning with "Let the past die," a direct quote from Kylo Ren Disney 2017 10-K Filing.
Release Date, Box Office Projections, and Distribution
Star Wars: The Last Jedi was released theatrically in the United States on December 15, 2017, in 2D, 3D, IMAX, and IMAX 3D formats