Category: Finance | Title: Lull vs Purple: Current Comparison of Sleep Tech, Funding, and Market Position | Tag: Sleep Tech | Meta Description: Compare Lull and Purple mattresses, funding, and market position with the latest facts and figures...
Company Background and Funding
Lull is a direct-to-consumer mattress brand that launched in 2018 and positions itself as an affordable memory foam option with a three-layer foam design. Purple is a direct-to-consumer mattress brand founded in 2015 by Tony and Terry Pearce, known for its proprietary hyper-elastic polymer grid layer. Lull is owned by Serta Simmons Bedding, a major bedding conglomerate, while Purple is an independent company that has raised significant venture capital and private equity funding to scale its hardware business. Both brands sell primarily online and compete in the online mattress-in-a-box segment alongside companies like Casper and Tuft & Needle. For more details on Serta Simmons Bedding, see Serta Simmons Bedding.
Purple has raised over $300 million in total disclosed funding from investors including Accel Partners and Maveron, while Lull operates under the umbrella of Serta Simmons Bedding without separate public funding rounds. In 2024, Serta Simmons Bedding filed for Chapter 11 bankruptcy protection, restructuring its debt while continuing operations, which directly affects the Lull brand's distribution and retail strategy. Purple has continued to expand its own manufacturing and fulfillment capacity, including a 330,000-square-foot factory in Chattanooga, Tennessee, that produces its mattress components in-house. For more details on Serta Simmons Bedding's restructuring, see SEC filings.
Technology and Product Differences
Lull Mattress Construction
Lull uses a three-layer memory foam setup with a quilted cover, a transition foam layer, and a supportive base foam, aiming to provide a soft-to-firm feel that appeals to side sleepers. The Lull mattress is typically priced lower than many competitors, with a 10-inch model often positioned as an affordable option in the online mattress market. Lull does not use proprietary polymer or active cooling grids, relying instead on traditional viscoelastic foams for pressure relief and motion isolation. For more details on foam mattress technology, see Forbes.
Purple Mattress Construction
Purple's core technology is the Purple Grid, a hyper-elastic polymer layer that flexes and stretches to provide both pressure relief and responsive support, distinguishing it from all-foam competitors. The Purple Grid is designed to promote airflow and temperature regulation, with the company claiming it keeps sleepers cooler than traditional memory foam. Purple offers several models, including the Purple Hybrid and Purple Hybrid Premier, which combine the grid layer with innerspring coils for added bounce and durability. For more details on Purple's polymer grid, see Purple.
Market Position and Consumer Data
In consumer reviews and ratings, Purple consistently ranks highly for pressure relief and cooling, while Lull is often praised for its value and softness, particularly among budget-conscious buyers. Both brands score well on platforms such as Trustpilot and the Better Business Bureau, with Purple often receiving higher marks for innovation and Lull for affordability. The online mattress market has grown steadily, with industry reports showing increasing share for direct-to-consumer brands that offer home trials and free returns. For more details on online mattress market trends, see Forbes.
Purple has expanded into additional product categories, including the Purple Pillow, Purple Sheets, and the Purple Sleep System, while Lull remains focused primarily on its mattress lineup and occasional accessories. In 2024, Purple reported continued revenue growth and expanded its retail partnerships, while Lull's parent company Serta Simmons Bedding underwent a court-supervised restructuring to reduce debt and streamline operations. Both brands compete for visibility in