Martin Kratt Education Background and Early Career
Martin Kratt holds a Bachelor of Science in Zoology from Duke University, where he graduated in 1989. He later studied wildlife biology and conservation, which shaped his educational media career. His brother Chris Kratt also attended the same program, and together they built a brand focused on animal science for kids. Martin Kratt education in zoology and field research directly informed the creation of their flagship series, which blend entertainment with life science curricula. The brothers later founded Kratt Brothers Company, a production and education company that develops series, live shows, and digital content for children and families.
The Kratt brothers have produced multiple series under their company, including "Kratts' Creatures," "Zoboomafoo," "Wild Kratts," and "Wild Alaska." These shows air on PBS, Netflix, and other platforms, reaching millions of viewers worldwide. Each series integrates real animal footage, scientific concepts, and storytelling aligned with elementary and middle school science standards. Martin Kratt education content is often used by teachers and parents as a supplemental resource for biology, ecology, and conservation units. The company also partners with zoos, aquariums, and nature centers to create live educational experiences tied to the shows.
Martin Kratt Education Brands, Revenue, and Public Data
Martin Kratt education brands generate revenue through television licensing, streaming rights, merchandise, and live touring shows. Wild Kratts, their most widely distributed series, is available on Netflix and PBS Kids, and has been licensed in over 100 countries. The franchise includes toys, books, apps, and classroom kits sold through retailers and educational suppliers. Kratt Brothers Company works with distributors such as PBS Distribution and Netflix to manage global licensing deals. While the company is privately held, public data on similar educational media companies suggests that high-performing children's science franchises can generate tens of millions in annual licensing and merchandise revenue.
Forbes and other business outlets have covered the children's educational media market, noting strong growth in streaming and digital learning content for kids. The Kratt brothers' model combines content creation with direct educational outreach, a structure similar to other science-focused media brands. Their shows are frequently cited in education technology reviews and library programming guides as reliable STEM resources. Martin Kratt education content also benefits from alignment with Next Generation Science Standards, which increases adoption in U.S. schools. This standards alignment helps the brand maintain relevance as districts and parents prioritize curriculum-linked media.
Martin Kratt Education Impact, Partnerships, and Future Outlook
Martin Kratt education initiatives include partnerships with organizations such as the National Wildlife Federation, the Smithsonian's National Zoo, and various conservation nonprofits. These collaborations support wildlife research, habitat protection, and public awareness campaigns tied to the shows. Wild Kratts episodes often feature real scientists and field researchers, bringing authentic conservation careers into the viewing experience. The brothers also run school and library programs that use their content to teach animal adaptation, ecosystems, and conservation action. These programs are designed to complement classroom instruction and encourage hands-on nature exploration outside of school.
Looking ahead, Martin Kratt education content is expected to expand further into digital and interactive formats as streaming platforms and edtech companies invest in children's STEM content. The growth of on-demand video and personalized learning tools creates new distribution channels for the Kratt brothers' library of shows and teaching resources. Companies in the educational media space continue to seek partnerships with trusted science communicators, and the Kratt brand's long track record positions it well for future collaborations. Investors and media analysts tracking children's education and entertainment markets watch the franchise as an example of durable, curriculum-aligned content that scales across platforms and geographies. For more background on the children's educational media sector and market trends, see this Forbes overview