Product Overview and Price
The Maybelline Gigi Hadid lipstick line is a collaboration between Maybelline New York and model Gigi Hadid. The line focuses on a range of nude and neutral shades designed to complement different skin tones. The standard price for a Maybelline Gigi Hadid lipstick is around $9.99 USD, positioning it in the affordable mass-market segment of the beauty industry. The product is widely available at major retailers including Walmart, Target, and Ulta Beauty.
The collaboration was launched to capitalize on the trend of celebrity-endorsed affordable makeup. The lipstick comes in a classic bullet format with a soft matte finish. The packaging features a minimalist design with a rose gold tone, aligning with Gigi Hadid's personal style. The formula is marketed as being infused with vitamin E and jojoba oil for a comfortable feel. This product line is part of Maybelline's broader strategy to expand its celebrity partnerships in the color cosmetics category.
Shade Range and Formulation
Shade Variety
The Maybelline Gigi Hadid lipstick collection includes over ten shades, with names like "Moody Nude," "Honey Trap," and "Baggage Claim." The range is centered on nudes, soft pinks, and warm browns that are designed to be universally flattering. The shades are formulated to be buildable, allowing for a sheer wash of color or a more intense pigment. The collection is periodically updated with new limited-edition shades to maintain consumer interest.
Formula Details
The lipstick features a creamy, glide-on texture that is non-drying. The formula is designed to last for several hours without frequent touch-ups, though it is not marketed as a long-wear liquid lipstick. The product is free from parabens and has a light, subtle fragrance. The color payoff is described as medium to full, depending on the application technique and the specific shade chosen.
Availability and Market Position
Retail Channels
Maybelline Gigi Hadid lipsticks are sold directly through the Maybelline official website and major beauty retailers like Sephora and Ulta. The product is also available on Amazon and in physical stores such as Walmart and Target. The distribution strategy ensures broad accessibility for the target demographic of young adults and makeup enthusiasts. The brand frequently runs promotions and discounts through these retail partners.
Competitive Landscape
The Maybelline Gigi Hadid lipstick competes with other affordable celebrity makeup lines from brands like Kylie Cosmetics and Morphe. In the mass-market segment, Maybelline is a leading player, with the Gigi Hadid collaboration helping to drive foot traffic and online sales. The product's price point is a key factor in its competitive advantage, offering a celebrity-endorsed experience at a drugstore price. For more information on Maybelline's parent company and market strategy, you can visit the parent company's official page at https://www.loreal.com/en/ and the brand's official site at https://www.maybelline.com/.