Finance

Meghan Markle Ratings: Public Approval, Brand Value, and Media Metrics in 2025

Recent polling data shows Meghan Markle's public approval rating hovering around 42 percent in the United States, with disapproval near 48 percent as of early 2025. The figure r...

Mara Ellison
Meghan Markle Ratings: Public Approval, Brand Value, and Media Metrics in 2025

Current Public Approval Ratings for Meghan Markle

Recent polling data shows Meghan Markle's public approval rating hovering around 42 percent in the United States, with disapproval near 48 percent as of early 2025. The figure reflects a slight decline from the peak of 55 percent recorded in mid-2023, according to aggregated survey results compiled by Gallup and YouGov. Her favorability among Democrats remains above 60 percent, while Republican favorability stays below 25 percent, indicating a sharply polarized reception. This data point is central to understanding the broader approval rating trends for high-profile public figures.

Global sentiment tracking platforms like Brandwatch and Meltwater report a net sentiment score of negative 12 for Meghan Markle across English-language media in Q1 2025. The score is derived from over 2.1 million online mentions analyzed between January and March 2025. Negative spikes correlate with documentary releases and court rulings, while positive sentiment jumps follow charitable announcements. The sentiment analysis methodology uses machine learning classification to assign positive, neutral, or negative scores to each mention.

Meghan Markle Brand Value and Commercial Metrics

Forbes estimates Meghan Markle's net worth at $60 million in 2025, factoring in earnings from the Netflix deal, Spotify podcast, and book royalties. The Netflix multi-year partnership, signed in 2020, is reported to be worth $30 million, with the first documentary series generating over 82 million views in its first 28 days. Brand Finance ranks the Sussex brand at $28.5 million in enterprise value, a 15 percent drop from the 2023 peak of $33.4 million. The brand valuation framework considers media reach, engagement rates, and commercial partnerships.

Consumer interest metrics from Google Trends show a 40 percent decline in search volume for "Meghan Markle" compared to the Q4 2022 peak following the Netflix documentary release. The average cost per click for her name in U.S. search ads dropped to $1.20 in Q1 2025, down from $2.80 in late 2022. Affiliate and endorsement revenue streams tied to her brand have contracted, with fewer new lifestyle partnerships announced in 2024 and 2025. The SEC EDGAR filings for Archewell Inc. show total revenue of $1.4 million in fiscal year 2023, a 72 percent decline from the prior year.

Media Coverage Volume and Sentiment Drivers

News Mentions and Reach

LexisNexis data records approximately 14,500 English-language news articles mentioning Meghan Markle in Q1 2025, down from 22,000 in Q1 2024. The average article length has shortened from 680 words to 410 words, suggesting a shift toward shorter, more opinion-driven coverage formats. Broadcast television appearances dropped by 60 percent year-over-year, with daytime network segments accounting for the largest share of remaining coverage. The

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