National Cheeseburger Day 2025 and Five Guys
National Cheeseburger Day 2025 falls on September 18, a date widely recognized by food calendars and restaurant chains. Five Guys, founded in 1986 in Arlington, Virginia, operates as a fast-casual burger chain with a standardized menu built around customizable cheeseburgers. The chain is privately held by the Murrell family and does not report public financials, but industry estimates place its system-wide sales in the billions. Five Guys uses fresh, never frozen beef patties and offers a core menu with limited seasonal changes. On National Cheeseburger Day 2025, the chain typically runs no formal nationwide discount but may feature local promotions through individual franchise locations. For a broader view of the burger industry, see this overview of fast-casual dining trends Forbes fast-casual dining trends.
Five Guys operates over 1,700 locations globally as of the latest public estimates, with the majority in the United States. The chain expanded into international markets including the United Kingdom, Canada, and the Middle East. Each location follows a consistent build model with two patty options, a standard "Little" and a larger "Regular," and a wide selection of free toppings. The cheeseburger remains the flagship product, with the classic cheeseburger priced around $7 to $9 depending on the market and location. Franchise ownership is a core part of the Five Guys model, with individual operators running single or multi-unit stores. The brand consistently ranks high in customer satisfaction surveys for burger chains, according to industry reports BusinessWire franchise data.
Five Guys Cheeseburger Menu and Pricing
The Five Guys cheeseburger menu centers on a double patty standard, with a single patty available as the "Little" version. The classic cheeseburger comes with two beef patties, American cheese, lettuce, tomatoes, pickles, onions, and grilled mushrooms on a toasted bun. Customers can add toppings from a free list that includes jalapeños, green peppers, and grilled mushrooms, while additional toppings such as bacon and mushrooms carry an upcharge. The cheeseburger is served with a choice of fries, with the regular fries portion priced separately. A standard cheeseburger combo with fries and a drink typically ranges from $12 to $16 depending on the location. The menu has remained largely stable in recent years, with core items unchanged since the chain's public expansion phase.
Customization and Toppings
Five Guys allows unlimited free toppings on burgers, a differentiator from many fast-food competitors. The free topping list includes lettuce, tomatoes, pickles, onions, green peppers, jalapeños, mushrooms, and grilled onions. Paid toppings such as bacon, mushrooms, and peppers add approximately $1 to $2 per item. The chain does not offer a formal national discount on National Cheeseburger Day 2025, but some franchise locations may run local deals or special offers. The pricing structure is designed to support high average ticket sizes, with customers frequently adding multiple paid toppings and drinks. This model supports a higher per-store revenue profile compared to traditional fast-food burger chains.
Five Guys Financials and Market Position
Five Guys is privately held and does not file public financial statements with the SEC, so exact revenue figures are not available in public filings. Industry estimates suggest the chain generates significant system-wide sales, supported by a large base of franchise locations. The company has focused on controlled expansion rather than rapid franchising, maintaining a smaller store count compared