Nikki and Brie Bella WWE Career Overview
The Bella Twins, Nikki and Brie Bella, are among the most recognized names in WWE history. They signed with WWE in 2007 and became main roster stars by 2008. They held multiple WWE Divas Championships and WWE Women’s Tag Team Championships. Their reality show, Total Divas, aired on E! from 2013 to 2021 and expanded their audience beyond wrestling. They officially retired from in-ring competition in 2023 after a long WWE tenure.
As of 2025, the Bella Twins remain involved with WWE through select appearances, brand partnerships, and production roles. WWE reported record global revenue in recent years, driven by media rights and live events. The Bella Twins are frequently cited as examples of wrestlers who built personal brands during and after their WWE careers. Their combined social media reach and endorsement portfolio reflect their ongoing commercial value.
Nikki and Brie Bella Net Worth and WWE Earnings
Public estimates place Nikki Bella’s net worth around $10 million and Brie Bella’s net worth near $8 million as of 2025. WWE compensation for top performers includes base salary, guaranteed appearance fees, and performance bonuses. The Bella Twins earned income from WWE contracts, pay-per-view bonuses, and merchandise sales during their active years. WWE’s annual financial reports show that top female talent can earn several hundred thousand dollars per year from WWE alone.
Beyond WWE, the Bella Twins generated revenue through brand deals with companies in fashion, beauty, and wellness. Nikki Bella has promoted products on social media platforms with large follower counts. Brie Bella launched a wine brand and a baby gear line. These ventures, combined with WWE earnings, contributed to their overall net worth. Forbes and similar outlets have tracked celebrity net worth trends among WWE superstars.
Bella Twins Business Ventures and Post-WWE Plans
The Bella Twins founded Birdiebee, a lifestyle and fashion brand. They also launched Nicole + Brie, a wine label available in select U.S. markets. Brie Bella created a baby and family product line called Bonnie Belle. These businesses operate alongside their media and speaking engagements. The twins have expressed interest in expanding their digital content and brand partnerships.
WWE continues to offer opportunities for former superstars through its Legends program and media projects. The Bella Twins have appeared in WWE documentaries and special events. They remain active on social media platforms where they share updates on their businesses and personal lives. Their post-WWE strategy focuses on brand building and long-term entrepreneurship rather than returning to full-time wrestling.