What Is Pantone's Color of the Year 2022
Pantone announced Very Peri, a custom mixed blue with a vivifying magenta undertone, as the Color of the Year 2022. The selection reflects how digital experiences blend with physical spaces and how creativity adapts to a changing world. The company uses the annual color to influence product design, branding, and visual communication across industries.
Very Peri marks the first time Pantone created a new color specifically for the Color of the Year program instead of using an existing shade from its libraries. The hue combines the stability of blue with the energy of magenta, aiming to capture a forward-looking mindset. Pantone publishes the color with precise formula guides for designers, manufacturers, and marketers.
Why Pantone Chose Very Peri
Symbolism and Cultural Context
Pantone linked Very Peri to the blending of digital and physical life, noting how screens and mixed reality reshape creative expression. The color aims to evoke curiosity, innovation, and playful experimentation. The company points to global shifts in work, learning, and leisure as factors shaping the choice.
Design and Production Impact
Designers use the annual color to guide material finishes, packaging, fashion textiles, and digital interfaces. Brands often incorporate the shade into seasonal collections and product launches to signal relevance. Pantone provides color libraries, including its Formula Guide and Fashion, Home + Interiors system, to standardize the hue across industries.
How Brands and Markets Respond to the Annual Color
Companies across fashion, consumer goods, and technology integrate the annual color into limited-edition products and packaging to attract attention. Retailers and e-commerce platforms use the shade in visuals and campaigns during key seasonal selling periods. The color influences trend forecasts that shape buying behavior and product development.
Design agencies and brands reference the annual color when updating visual identities and digital assets. Pantone's color systems support consistent reproduction across print, digital, and physical materials, reducing miscommunication in global supply chains. The annual announcement drives coverage in design, business, and consumer media, reinforcing Pantone's role as a color authority.
Investors and analysts track how color trends affect consumer demand and brand spending decisions. Companies that align product design with the annual color may gain visibility in crowded retail and online marketplaces. For more on Pantone's annual selection process and color standards, visit Forbes and SEC filings that discuss branding and consumer trends.