Song Overview and Release
"Pick Out a Christmas Tree" is a country song by Dan + Shay, released as a single in late 2023. The track was written by Dan Smyers, Shay Mooney, and a team of Nashville songwriters, and it was produced by Dan Smyers and Scott Hendricks. The song is structured as a modern holiday country anthem, focusing on the tradition of selecting a real Christmas tree and the sentimentality attached to that ritual. It was distributed through Warner Records Nashville, and the official audio was published on the label's digital platforms shortly after its radio impact date.
The song's release was accompanied by a lyric video and a holiday-themed official music video directed by a Nashville-based production team. The video features Dan + Shay performing in a rustic setting intercut with scenes of families and friends selecting trees at tree farms and lots. The visual aesthetic emphasizes warm lighting, snow-covered landscapes, and cozy holiday decor, aligning with the song's lyrical theme. The official music video premiered on Dan + Shay's Vevo channel and was shared across major social media platforms, including YouTube, Instagram, and TikTok, to drive engagement during the holiday season.
Chart Performance and Streaming Data
As of the latest available public data, "Pick Out a Christmas Tree" has charted on Billboard's Hot Country Songs and Country Airplay charts. The song debuted on the Hot Country Songs chart following its release and has since moved up the rankings based on radio airplay and streaming activity. On the Country Airplay chart, the track has reached the top 30, reflecting strong early radio support from country stations across the United States. The song's peak position on the Hot Country Songs chart is in the top 25, according to Billboard's weekly charts.
Streaming data for the song is tracked by Luminate, the analytics provider for the music industry. As of the most recent Luminate data, the track has accumulated tens of millions of on-demand audio streams in the United States across platforms including Spotify, Apple Music, and Amazon Music. The song's Spotify streams have placed it in the top 50 of Dan + Shay's most-streamed tracks on the platform, and it regularly appears in holiday-themed playlists curated by the platform's algorithm and editorial team. On Apple Music, the song has charted within the top 100 of the platform's daily country charts during the holiday season.
Commercial Impact and Industry Context
The commercial impact of "Pick Out a Christmas Tree" is measured through both traditional sales and streaming equivalents. The song has generated digital download sales, tracked by Nielsen SoundScan and reported by Luminate, contributing to Dan + Shay's overall catalog revenue during the holiday quarter. In the broader context of the holiday music market, the track competes with a crowded field of seasonal releases from both legacy and contemporary country artists, but its focus on a specific holiday tradition has helped it stand out in curated holiday playlists and radio rotations.
The song's performance is also evaluated against Dan + Shay's broader career metrics. The duo has previously achieved multiple number-one singles on the Billboard Country Airplay chart, including hits like "Tequila," "Speechless," and "10,000 Hours" with Justin Bieber. "Pick Out a Christmas Tree" adds to their seasonal catalog, which includes other holiday singles that receive annual streaming spikes. The track's performance is closely monitored by Warner Records Nashville and the duo's management team as an indicator of holiday-season engagement and catalog longevity.
Holiday Music Market Trends
The holiday music market in the United States generates significant annual revenue, with streaming platforms reporting spikes in seasonal track plays each November and December. According to industry reports, holiday music streams on Spotify and Apple Music increase by double-digit percentages year over year, and country holiday songs have seen growing share of that market. "Pick Out a Christmas Tree" benefits from this trend, as listeners seek