Company Background and Regulatory Status
Raw Generation is a cold-pressed juice company founded in 2013 by Jessica and Rudi Cupps, operating from its facility in San Francisco, California. The company sells organic, cold-pressed juices through its website and select retail partners, with a primary focus on 3-day and 5-day juice cleanse programs. As of the latest available data, Raw Generation operates as a private company and is not listed on public stock exchanges. The business files required state and local business registrations, and its products are manufactured in a facility that follows FDA food safety guidelines for juice production. For context on FDA oversight of juice manufacturers, see the FDA food safety guidance for industry.
Raw Generation positions itself in the functional beverage market alongside brands like Suja and Blueprint, competing on organic certification and cold-press processing. The company has been the subject of multiple consumer reviews on platforms such as Trustpilot and the Better Business Bureau, with ratings fluctuating over time based on shipping complaints, taste feedback, and cleanse results. The U.S. Small Business Administration provides general data on small food manufacturing businesses that can be used as a benchmark for company size and structure.
Product Line and Cleanse Program Details
Raw Generation offers a structured juice cleanse lineup that includes six pressed juices per day, typically featuring flavors such as Green Juice, Beet Juice, Lemon Ginger, and Apple Carrot. The 3-day cleanse package is the most popular entry point, while the 5-day and 7-day options target consumers seeking longer detoxification periods. Each juice is cold-pressed and sold in glass bottles, with calorie counts ranging from approximately 150 to 250 per bottle depending on the blend. The company publishes ingredient lists online, highlighting organic produce and the absence of added sugars or preservatives.
Pricing and Subscription Model
As of the most recent publicly available pricing, a 3-day Raw Generation cleanse starts at approximately $72 for the standard plan, with discounts available for first-time subscribers. The 5-day cleanse typically ranges around $110 to $120, and the 7-day program is priced higher, often exceeding $150. The company offers a subscription model that ships cleanses on a recurring basis, with the option to pause or cancel. Shipping is a flat rate within the contiguous United States, and international shipping is limited or unavailable depending on the destination.
Consumer Reviews and Independent Analysis
Raw Generation juice cleanse reviews from independent consumer platforms show mixed feedback, with common praise for taste and packaging and recurring criticism for shipping delays and high price points. Verified buyers frequently report energy changes, digestive effects, and weight fluctuations during and after cleanse periods. The company's Trustpilot rating has varied, and the Better Business Bureau profile shows a pattern of customer service complaints related to order fulfillment and refund processing. For a broader perspective on juice cleanse industry trends and consumer safety, the Harvard T.H. Chan School of Public Health publishes research on fruit and vegetable intake recommendations.
Comparison With Competitors
In head-to-head comparisons, Raw Generation is often evaluated against brands such as Organic Avenue, Pressed Juicery, and Daily Harvest. Independent review aggregators rank these brands based on price per bottle, ingredient transparency, and customer satisfaction scores. Raw Generation generally scores competitively on organic certification and cold-press method claims but trails some competitors on delivery reliability and subscription flexibility. The Federal Trade Commission provides guidance on deceptive health claims in food marketing, which applies to all juice cleanse companies.