Selena Gomez 2019 AMA Performance and Wins
Selena Gomez performed at the 2019 American Music Awards. The ceremony took place at the Microsoft Theater in Los Angeles on November 24, 2019. Gomez performed her single "Lose You to Love Me," which reached number one on the Billboard Hot 100. The performance was a stripped-down, piano-driven rendition that highlighted her vocal delivery and marked a key moment in her solo career. The show was broadcast live on ABC and drew millions of viewers in the United States.
At the 2019 AMAs, Selena Gomez received one nomination. She was nominated for Favorite Pop/Rock Female Artist, a category decided by fan votes. Gomez did not win in that specific category, but her presence underscored her continued relevance in pop music. The American Music Awards are produced by Dick Clark Productions and based on fan voting through the AMAs app and official website.
Selena Gomez's Music and Career Context Around the 2019 AMAs
Album and Single Releases
Leading up to the 2019 AMAs, Selena Gomez released her third studio album, "Rare," in January 2020. The album debuted at number one on the Billboard 200. "Lose You to Love Me" served as the lead single and became her second number-one hit on the Hot 100. The album's rollout included a series of singles and a global tour announcement. Gomez worked with producers such as Ian Kirkpatrick and Finneas on the project.
Business and Brand Partnerships
Selena Gomez's career around 2019 included roles as a business founder and brand partner. She co-founded the beauty brand Rare Beauty, which launched in September 2020. Prior to that, she served as a board member and creative partner at Puma and had endorsement deals with brands such as Coach and Pantene. Her combined social media following across platforms exceeded 200 million, making her one of the most-followed celebrities globally.
2019 American Music Awards Overview and Selena Gomez's Role
Key AMAs Categories and Winners
The 2019 AMAs honored artists across genres including pop, hip-hop, country, and EDM. Taylor Swift led the nominations and won multiple awards, including Artist of the Year. Other major winners included Post Malone, Ariana Grande, and Billie Eilish. The show featured performances from a range of acts and was hosted by Tracy Morgan. Voting for the 2019 awards opened in October 2019 through the official AMAs platform.
Selena Gomez's Influence and Industry Standing
Selena Gomez's 2019 AMA appearance reflected her standing as a top pop artist with a large, engaged fanbase. Her music, which blends pop, electronic, and Latin influences, has charted consistently on global charts. Gomez has won multiple AMAs over her career, including Favorite Pop/Rock Female Artist in prior years. Her work intersects with the broader entertainment industry, including film roles, television production, and mental health advocacy through her Rare Impact Fund.