Sephora Anastasia Liquid Lipstick: Current Product Facts
The Anastasia Beverly Hills Liquid Lipstick is a vegan, long-wear formula sold through Sephora and the brand's own channels. The line includes the classic Liquid Lipstick and the Lip Glossy, a more hydrated variant, with both available in dozens of shades across matte and glossy finishes. The standard Liquid Lipstick typically retails at around $23 USD, while the Lip Glossy sits at a similar price point depending on region and current promotions at Sephora. The brand is owned by Artistry International LLC, which operates under the broader Estée Lauder Companies umbrella, and the products are listed on the official Anastasia Beverly Hills website alongside Sephora's product pages.
Sephora carries the full Anastasia Beverly Hills liquid lipstick range in U.S. stores and on its e-commerce platform, with shade availability varying by market. The formula is marketed as transfer-resistant and long-wearing, with a doe-foot applicator designed for precise application. According to Sephora's product listings, the Liquid Lipstick is described as having a soft-matte finish that dries down to a non-sticky feel, while the Lip Glossy offers a high-shine, balmy texture. Both products are formulated without parabens and are listed as vegan-friendly in the brand's current product claims.
Shade Range, Popular Shades, and Consumer Ratings
The Anastasia Beverly Hills Liquid Lipstick shade lineup includes neutral nudes, bold reds, deep berries, and bright pinks, with the exact count and names updated each season. The brand's most discussed shades among Sephora shoppers include "Dusty Rose," "Main Character," and "Heartbreaker," which frequently appear in Sephora customer reviews and beauty editor roundups. The Lip Glossy line mirrors this range with glossier interpretations of core shades, and limited-edition drops occasionally expand the total count. Sephora's website displays real-time customer ratings, with the Liquid Lipstick typically averaging over 4 out of 5 stars based on thousands of reviews.
Consumer feedback on Sephora highlights the longevity of the formula, with many reviewers noting 4 to 6 hours of wear without significant fading or transfer. Common critiques mention the drying effect of the matte finish and the need for careful application to avoid patchiness. The Lip Glossy is frequently praised for comfort and shine but receives notes on shorter wear time compared to the matte version. Sephora's "Top Rated" badge appears on several Anastasia liquid lipstick shades when they meet a threshold of positive reviews and high average ratings, a status that shifts as new batches of reviews are submitted.
Price, Availability, and Retail Positioning
At Sephora, the Anastasia Beverly Hills Liquid Lipstick is priced within the mid-range segment for prestige liquid lipsticks, competing with brands like MAC, Huda Beauty, and Fenty Beauty. The standard size is 0.17 fl oz, and the product is eligible for Sephora Beauty Insider points, which can be redeemed for discounts or deluxe samples. Sephora frequently lists the Liquid Lipstick in promotional sets and value bundles, particularly during holiday periods and seasonal sales events. The brand's positioning at Sephora targets consumers seeking a vegan, high-pigment liquid lipstick at a price point below luxury houses but above drugstore alternatives.
Availability extends beyond physical Sephora stores to the Sephora app, where customers can check shade-in-stock status and read updated reviews. The Anastasia Beverly Hills website also sells the Liquid Lipstick directly, with shipping options that sometimes differ from Sephora's promotional offers. According to market analysis from Forbes, prestige beauty brands like Anastasia Beverly