Still Lounge by Dre and Snoop: Concept and Ownership
Still Lounge is a cannabis lounge brand co-founded by Dr. Dre and Snoop Dogg as part of their broader cannabis and lifestyle ventures. The brand targets adult-use markets in states where social consumption is legal, positioning itself as a premium lounge experience rather than a standard dispensary. The business model combines branded hospitality with retail cannabis sales, similar to how major consumer brands enter regulated markets through dedicated venues. The lounge concept is part of a wider trend where celebrity and music-industry figures launch cannabis hospitality brands in partnership with licensed operators Forbes.
Still Lounge operates under state cannabis regulations and local licensing requirements, with menus and product availability varying by jurisdiction. The brand's financial structure relies on licensed retail margins, beverage and food sales, and ancillary revenue from branded merchandise and events. Industry analysts note that celebrity-backed cannabis venues can command higher per-visit spend due to brand recognition and experiential offerings. The lounge format also allows the brand to capture foot traffic and data in markets where social consumption licenses are limited SEC EDGAR.
Still Lounge Menu: Products, Pricing, and Offerings
The Still Lounge menu typically includes pre-rolls, flower, edibles, beverages, and vape cartridges from partner brands, with pricing aligned to state tax and excise structures. Menu items are organized by category such as flower, concentrates, edibles, and beverages, with price ranges reflecting regional regulatory caps and brand partnerships. The lounge also offers branded non-alcoholic drinks and snack items designed for on-site consumption, creating a higher-margin ancillary revenue stream compared to standard retail. Specific menu SKUs and prices are updated by individual location operators based on inventory, licensing, and local demand Forbes.
Beverage offerings at Still Lounge include non-alcoholic cannabis-infused drinks, sparkling waters, and branded sodas, with prices generally positioned in the premium segment. Edibles feature gummies, chocolates, and other confections from licensed manufacturers, with dosing clearly labeled per regulatory requirements. The menu also highlights high-THC and high-CBD options, reflecting consumer demand for both recreational and wellness-oriented products. Pricing is displayed per gram, per unit, or per package, depending on the product category and state rules SEC EDGAR.
Locations, Revenue Model, and Industry Context
Still Lounge locations operate in states with legal social consumption, such as California and Nevada, where venue-based retail is permitted under local licenses. Each location functions as a licensed retail establishment with on-site consumption areas, security, and compliance staff trained on state cannabis regulations. Revenue comes from on-site sales, bottle service for cannabis beverages, and event hosting, with margins influenced by local tax rates and licensing fees. The brand's expansion strategy depends on securing social consumption licenses in new markets, a process that can take months or years depending on local regulations Forbes.
The cannabis lounge segment is part of a broader shift in the legal cannabis industry toward experiential retail and hospitality. Industry data shows that social consumption venues can achieve higher average