Season 2 Plot and Release Details
Summer I Turned Pretty Season 2 adapts the second half of the Jenny Han novel, focusing on Belly Conrad’s summer romance and family dynamics at Cousins Beach. The season premiered on July 14, 2025, on Amazon Prime Video, following the 2022 debut of Season 1. The series is produced by Amazon Studios and Fierce Baby Productions, with Jenny Han serving as showrunner and executive producer. The season consists of 11 episodes, each running approximately 45 to 55 minutes, and is available exclusively on Prime Video in most regions Forbes coverage of the release.
Prime Video reported that Summer I Turned Pretty Season 2 ranked in the top 10 most-watched English-language series globally during its first week of release. Nielsen data showed the series among the top streaming titles in the United States for the weeks of July 14 and July 21, 2025. Amazon did not disclose exact viewership numbers, but the series trended on social media platforms including X and TikTok, where fan edits and cast interviews generated millions of views. The season’s marketing campaign included trailer drops, cast interviews, and promotional partnerships with lifestyle brands targeting young adult audiences.
Cast, Characters, and Production Companies
The main cast includes Isabela Merced as Belly Conrad, Christopher Briney as Conrad Conrad, and Hayden Summerall as Jeremiah Conrad. Supporting roles feature Jackie Evancho as Susannah, Sean Kaufman as Steven, and Dan Levy as Mr. Fisher, with additional recurring characters played by actors from the first season. Production companies include Amazon Studios, Fierce Baby Productions, and Fake Empire, with original music by various artists and a soundtrack released digitally on major streaming platforms Forbes cast and production details.
The production budget for Season 2 has not been publicly disclosed, but Amazon Studios typically invests in high-production-value streaming originals targeting young adult demographics. The series is filmed in coastal locations that replicate the fictional Cousins Beach setting, with production design emphasizing summer aesthetics and family drama. Amazon Prime Video’s content strategy continues to prioritize adaptations of popular young adult book series, with Summer I Turned Pretty positioned as a flagship title alongside other book-to-screen adaptations in the young adult and romance genres SEC filing for Amazon.com Inc..
Financial Performance and Market Position
Amazon Prime Video does not break out individual series revenue, but Summer I Turned Pretty Season 2 contributes to Prime Video’s subscriber engagement metrics. Amazon’s Q2 2025 earnings report highlighted growth in Prime Video viewership hours, with young adult and romance content driving increased engagement among subscribers in the 18 to 34 age bracket. The series supports Amazon’s broader strategy of retaining subscribers through exclusive, high-demand original content Forbes