Super Bowl 2023 Final Score and Game Result
The Super Bowl 2023 final score was Kansas City Chiefs 38, Philadelphia Eagles 35. The game was played on February 12, 2023, at State Farm Stadium in Glendale, Arizona. Patrick Mahomes was named Super Bowl MVP after leading multiple fourth-quarter scoring drives. The Chiefs won their third Super Bowl title and first since Super Bowl LIV. For detailed box score and play-by-play data, see the official NFL game summary on nfl.com.
Philadelphia Eagles quarterback Jalen Hurts scored three touchdowns and ran for 70 yards but could not overcome the Chiefs' late-game adjustments. The Chiefs erased a 10-point deficit in the fourth quarter, with Travis Kelce catching nine passes for 93 yards and a touchdown. The game ended with the Chiefs converting a two-point conversion to secure the win. The final drive included a critical completion to Kadarius Toney on a 3rd-and-15 play.
Super Bowl 2023 Ad Cost and Sponsors
The average cost of a 30-second Super Bowl 2023 ad was approximately $7 million, according to Forbes. Major advertisers included Tesla, Hyundai, Amazon Prime Video, and Coinbase. Tesla aired a new Cybertruck-focused ad highlighting the vehicle's design and features. The ad buy reflected continued growth in automotive and tech brand spending on live sports television.
Hyundai's "Hero's Return" ad starred Chris Pratt and promoted the Hyundai Tucson and IONIQ 5 electric vehicles. Amazon Prime Video promoted the series "Jack Ryan" with a cinematic spot featuring Jeff Goldblum. Coinbase ran its QR code ad, which became one of the most discussed creative concepts of the broadcast. These campaigns illustrate how premium ad slots are used to launch major product announcements and brand awareness pushes.
Super Bowl 2023 Viewership and Ratings
Super Bowl 2023 attracted an average of 115.1 million viewers across Fox and streaming platforms, making it the most-watched broadcast in U.S. television history at the time. The peak viewership exceeded 120 million during the final minutes of the game. The game also set streaming records, with Fox Sports digital platforms handling significant live traffic. These numbers confirm the Super Bowl's position as the dominant single-event audience in American media.
The halftime show featured Rihanna and marked her first Super Bowl performance. The show generated extensive social media engagement and streaming replays. Rihanna performed hits from her catalog and introduced new music, aligning with the NFL's strategy to feature global music icons. For broader context on broadcast ratings and media trends, see the latest reporting from nielsen.com.