Game Result and Key Numbers
The Kansas City Chiefs defeated the Philadelphia Eagles 38-35 in Super Bowl LVII at State Farm Stadium in Glendale, Arizona on February 12, 2023. Patrick Mahomes was named Most Valuable Player after completing 21 of 27 passes for 182 yards and three touchdowns. The game marked the Chiefs' third Super Bowl title in five years and the Eagles' second appearance in the championship, with both teams combining for 1,216 total yards of offense. The broadcast drew an average of 115.1 million viewers on Fox, making it the most-watched Super Bowl in U.S. television history at the time, according to Nielsen data reported by Nielsen and Fox Sports Nielsen.
Revenue and Advertising Performance
Super Bowl LVII generated an estimated $500 million in total revenue for the host market and league partners, driven by media rights, sponsorships, and hospitality. The average 30-second ad cost rose to approximately $7 million, with companies including Apple, Hyundai, and Amazon running high-profile spots. Apple's 90-second iPhone 14 Pro commercial featuring the "Crash" film directed by Martin Scorsese was one of the most discussed ads, while Hyundai promoted the Ioniq 5 EV with a spot tied to its electrification strategy Forbes. The league's media rights deals with Fox, CBS, NBC, and ESPN collectively value the broadcast ecosystem at over $10 billion across multiple years.
Business and Market Impact
Super Bowl LVII highlighted the growing convergence of sports and finance, with cryptocurrency and fintech sponsors returning to the game after a pause. DraftKings, FanDuel, and Caesars Entertainment secured official sportsbook partnerships, reflecting the rapid expansion of legal sports betting in the United States. The event also boosted local hospitality and travel revenue in the Phoenix metropolitan area, with hotel occupancy rates near full capacity and ancillary spending estimated at over $400 million for the week surrounding the game SEC filings. The Chiefs' victory also drove a measurable uptick in merchandise sales, with the team's official store reporting a surge in jersey and hat purchases in the days following the game.