Top Shapewear Brands and Market Leaders
In 2025, the global shapewear market is led by companies such as Spanx, SKIMS, and Yummie, with Spanx holding a dominant position in retail and online channels. Spanx generated significant revenue growth after its acquisition by Blackstone in 2021, and the brand continues to expand its product line to include leggings, bodysuits, and shorts. SKIMS, founded by Kim Kardashian in 2019, reported over $1 billion in annual revenue by 2024 and offers a wide range of shapewear including shorts, slips, and bodysuits. Yummie, known for its cotton-based shapewear, has grown by focusing on comfort and seamless designs. According to market research, the shapewear industry is projected to exceed $6 billion in global sales by 2027.
Retailers such as Amazon, Walmart, and Target carry the majority of best-selling shapewear brands, with Amazon accounting for the largest share of online shapewear sales. Spanx remains the top-selling shapewear brand on Amazon, with over 100,000 customer reviews across its core products. SKIMS has become the fastest-growing shapewear brand on the platform, with its Sculpting Shorts and Core Sweater consistently ranking in the top 10 shapewear bestsellers. The brand's direct-to-consumer model and strong social media presence have driven its market share, and SKIMS products are frequently featured in Forbes and other business publications as case studies in brand scaling and digital marketing strategy.
Best Shapewear by Category and Function
The best shapewear for the abdomen includes high-waisted shorts and bodysuits from Spanx and SKIMS, with Spanx's High-Waisted Thong and SKIMS' Sculpting Mid-Rise Shorts ranking as top sellers. For the waist and love handles, SKIMS' Sculpting Shorts and Spanx's Shapewear Shorts are frequently cited in consumer reviews for their firm compression and seamless fit. For full-body shaping, SKIMS' Shapewear Bodysuit and Spanx's Bodysuit are among the most purchased, with both brands offering multiple compression levels. According to consumer data, bodysuits account for over 30% of shapewear sales in 2025, driven by demand for all-in-one smoothing solutions.
For everyday comfort, cotton and microfiber blends from Yummie and SKIMS are the most recommended materials, with Yummie's Cotton Blend Shape Shorts and SKIMS' Cotton Core collection leading in comfort-focused categories. For athletic and active use, brands such as Fenty and Skims offer moisture-wicking shapewear designed for workouts and post-exercise recovery. For formal and professional wear, seamless bodysuits and slip-style shapewear from Spanx and SKIMS are the most popular, with Spanx's Silky Slip and SKIMS' Sculpting Slip frequently recommended for dress and skirt outfits. Consumer reports indicate that over 60% of shapewear buyers prioritize comfort and breathability over maximum compression.
Shapewear Materials, Sizing, and Buying Guide
The most common materials in 2025 shapewear include nylon, spandex, microfiber, and cotton blends, with nylon-spandex mixes offering the highest compression and shape retention. Spanx uses a proprietary blend of nylon and elastane in most of its products, while SKIMS relies on a nylon-spandex mix with a soft microfiber lining for comfort. Yummie uses cotton and elastane blends for a more natural feel and breathability. Sizing accuracy remains a key factor, with SKIMS and Spanx both offering detailed size charts based on hip, waist, and height measurements. Consumer data shows that incorrect sizing is the leading cause of shapewear returns, with return rates averaging 15% across major retailers.
Price ranges for the best shapewear