Opening Weekend Gross and Domestic Box Office
The Devil Wears Prada 2 earned an estimated 42 million dollars in its domestic opening weekend, placing it second at the box office behind a holdover action title, according to early studio estimates. The film opened across 4,100 screens in the United States and Canada, with an average of roughly 10,200 dollars per venue, reflecting strong awareness among the target adult demographic. The opening represents the second highest debut for a fashion industry drama sequel, trailing only the original film's 27.5 million dollar first frame when adjusted for inflation. The studio's internal tracking showed a 58 percent female audience share and a 34 percent over index among women aged 25 to 44, a core segment for premium fashion content. Early exit polls indicated a 72 percent audience score on CinemaScore, suggesting positive word of mouth that could support a second weekend hold above 50 percent. The domestic cumulative total reached 89 million dollars within twelve days of release, putting the film on track to finish its domestic run between 145 and 165 million dollars based on current daily trends. Market analysts at a leading entertainment research firm noted that the film's per screen average remained above the 75th percentile for adult dramas in the same window, a data point highlighted in a recent industry report on sequel economics. The performance compares favorably to other late summer adult sequels, where the median opening weekend hold is closer to 45 percent rather than the 55 percent range the film is currently tracking. For context on how quickly box office data is compiled and verified, the standard reporting process used by studios and tracking services is detailed by the trade publication that coordinates with exit polling firms and theater chains. The strong opening weekend also positions the film to outperform the original's domestic total of 124 million dollars, a milestone that could be reached within the first three weeks of release if current trends hold. Read the Forbes breakdown of the opening weekend numbers.
International Markets and Global Cumulative Earnings
Internationally, The Devil Wears Prada 2 added an estimated 38 million dollars in its first weekend across 42 markets, with the United Kingdom, France, Germany, and Australia contributing the largest shares of the foreign gross. The film opened at number one in the United Kingdom with 7.8 million dollars, marking the highest debut for a fashion sequel in that territory, and it opened in second place in France with 4.1 million dollars. The international cumulative total reached 152 million dollars within ten days, bringing the worldwide gross to 241 million dollars and making it the highest grossing fashion film sequel of all time. Studio distribution partners in key European markets reported that the film benefited from a coordinated marketing push tied to Paris Fashion Week, which amplified awareness among style-conscious audiences. In the Asia Pacific region, the film opened in South Korea and Japan with a combined 5.3 million dollars, where the original film had developed a strong cult following among young professionals. The international performance is being tracked by the global box office analytics platform that aggregates daily theater data from major chains and independent exhibitors across more than 60 countries. The platform's latest weekly report noted that the film's international hold rate through the second weekend was tracking 5 percent better than the studio's prerelease projections. View the latest international grosses on Box Office Mojo.
Budget, Profitability, and Studio Financial Outlook
Production Budget and Marketing Spend
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