Category: Finance | Title: The Price Is Right Cast 2025: Current Host, Models, and Earnings | Tag: Television Finance | Meta Description: Updated details on the current cast, host salary, and model contracts for The Price Is Right in 2025...
The Price Is Right Current Cast and Host in 2025
The current host of The Price Is Right is Drew Carey, who has led the show since October 15, 2007, succeeding Bob Barker. Carey also serves as an executive producer through his production company, Mohawk Productions, and Fremantle North America remains the primary production company behind the series. The show continues to tape at Television City in Los Angeles, California, maintaining its status as the longest-running game show on American network television Forbes.
The on-camera cast includes several models who rotate through pricing games and showcase segments. The core lineup typically features Rachel Reynolds, Amber Lancaster, and Manuela Arbeláez, with Devin Goda and Alexis Gaube also appearing regularly. Each model is contracted for multiple seasons, with individual deals reported in the low millions over their tenure. The models appear in both the traditional studio audience format and digital extensions of the franchise IMDb.
Cast Earnings and Contract Structures
Drew Carey's current contract with The Price Is Right is estimated to pay him roughly $10 million per year, making him one of the highest-paid game show hosts in the United States. This compensation package includes salary, backend profit participation, and executive producer credits across Fremantle-owned properties. Carey's long-term deal, which extends through the mid-2020s, is structured around a fixed annual base plus performance bonuses tied to ratings and syndication revenue SEC.
The models' contracts are typically multi-year agreements with annual renewals, with base pay reported in the range of $100,000 to $500,000 per season depending on tenure and screen time. Additional compensation may include residuals for digital and international broadcasts, as well as appearance fees for branded content and promotional events. Union representation falls under SAG-AFTRA guidelines, which set minimum pay scales for broadcast talent SAG-AFTRA.
The Price Is Right Franchise and Business Performance
The Price Is Right generates revenue through broadcast advertising, syndication in international markets, and licensing of the format to local versions in over 30 countries. Fremantle handles global distribution, with the American version airing in first-run on CBS and in reruns across multiple cable networks. The show's advertising inventory commands premium rates during sweeps periods, with 30-second spots averaging over $100,000 in cost Nielsen.
Digital extensions and streaming availability on Paramount+ have expanded the show's audience and ad inventory beyond traditional linear broadcasts. Fremantle also monetizes the franchise through merchandise, mobile games, and branded partnerships with consumer brands. The continued renewal of the series through 2025 reflects strong viewership retention among the 25-to-54 demographic, a key advertiser segment CBS.