Current Location and Exhibit Details
The Rock wax figure is housed at Madame Tussauds Hollywood, located at 6933 Hollywood Blvd, Los Angeles, CA 90028. The figure was unveiled in 2017 and remains a central attraction in the Hollywood gallery. It was created using precise body scanning and lifelike silicone casting techniques to replicate Dwayne Johnson's physique and signature features. The exhibit is part of the permanent collection and is accessible during standard museum hours. For more details on the museum's permanent collection, visit the official Madame Tussauds Hollywood page Madame Tussauds Hollywood.
The figure's placement within the museum prioritizes high-traffic areas to maximize visitor engagement. Madame Tussauds Hollywood is owned and operated by Merlin Entertainments, a global leader in visitor attractions. The Hollywood location consistently ranks among the top paid attractions in Los Angeles. The figure shares the gallery with other celebrity likenesses, reinforcing the venue's role as a cultural landmark. The exhibit design uses dynamic lighting and themed backdrops to match Johnson's on-screen personas.
Ticket Prices and Revenue Impact
General admission to Madame Tussauds Hollywood, which includes access to The Rock wax figure, is priced at $29.95 for adults as of the latest public rate sheet. Child tickets for ages 3 to 12 are set at $23.95, with discounts for seniors and groups. The attraction's pricing strategy aligns with other major Hollywood museums and supports a projected annual revenue stream for the venue. Ticket sales directly contribute to Merlin Entertainments' global attraction portfolio performance. Up-to-date pricing and package options are published on the official ticketing page Madame Tussauds Tickets.
The figure's presence supports a measurable uplift in repeat visitation and average dwell time per guest. Madame Tussauds reports that interactive celebrity exhibits drive a 15 to 20 percent increase in gift shop revenue. The Rock figure specifically attracts a demographic that overlaps with Johnson's global fan base and film promotional cycles. This visitor profile helps the museum maintain occupancy rates above industry averages for its category. The financial impact extends to nearby hospitality and retail sectors in Hollywood.
Visitor Statistics and Cultural Reach
Madame Tussauds Hollywood receives an estimated 700,000 to 800,000 visitors annually, with The Rock wax figure consistently cited in guest surveys as a top-three attraction. The museum's total annual visitor count places it among the highest-grossing cultural destinations on the Hollywood Walk of Fame corridor. These figures are drawn from public industry reports and the attraction's own published performance highlights. The Rock figure's international recognition contributes to a significant share of inbound tourism from outside the United States. Detailed visitor analytics and industry benchmarks are often discussed in tourism and finance reports Forbes.
The figure's cultural reach extends beyond physical visits through social media and digital engagement. User-generated content featuring The Rock wax figure generates millions of online impressions annually. This digital amplification supports the broader brand equity of both Dwayne Johnson and the Madame Tussauds network. The attraction's data aligns with trends in experience-based tourism and celebrity brand monetization. The exhibit also serves as a marketing asset for Johnson's ongoing film and business ventures, as noted in coverage by major entertainment and business outlets Business Insider.