The Walking Dead: Last Day on Earth Release and Platform Availability
The Walking Dead: Last Day on Earth is a survival action RPG developed by Next Games and published by Skybound Games. The game launched on iOS and Android in 2018, with a Windows PC version released later through Steam. It is based on the comic book series by Robert Kirkman and Skybound Media, not the AMC television series directly, and it positions itself as a narrative-driven zombie survival title in a post-apocalyptic world.
As of the latest available public data, the game remains available on iOS, Android, and PC via Steam, with ongoing content updates from Next Games and Skybound Games. The studio has integrated character storylines from the broader Walking Dead universe, and the game uses a freemium model with in-app purchases for energy, character packs, and time-savers.
Monetization Strategy and Revenue Model
The Walking Dead: Last Day on Earth generates revenue primarily through in-app purchases, including premium currency bundles, character bundles, and time-limited event passes. Players can also purchase energy refills and storage expansions to accelerate progression, and the game runs periodic limited-time events that offer exclusive characters and gear for direct purchase or randomized pulls.
Next Games has structured the game around a stamina system that gates mission replay and energy recovery, encouraging players to buy energy refills or wait for timers. Skybound Games and Next Games have not disclosed exact revenue figures publicly, but app store intelligence services estimate the game generates tens of millions of dollars annually from a global mobile player base, with additional revenue from PC purchases on Steam.
Developer Background and Corporate Structure
Next Games, the primary developer, was acquired by Netflix in 2023 as part of its gaming expansion strategy. Netflix integrated Next Games into its gaming division, which now oversees mobile titles tied to Netflix original franchises and licensed IP, including Walking Dead properties managed in partnership with Skybound Media and Skybound Games.
The acquisition placed The Walking Dead: Last Day on Earth under the same corporate umbrella as other Netflix mobile titles, aligning with Netflix's broader push into interactive and casual gaming. Skybound Games continues to manage IP licensing and publishing partnerships for Walking Dead games across platforms, while Next Games handles development and live operations for the mobile and PC versions.