US Open Grey Goose Cocktail Pricing and Availability
At the 2024 US Open, Grey Goose vodka is served in signature cocktails at official hospitality venues and licensed concession areas. A standard Grey Goose vodka cocktail at the tournament typically ranges from $18 to $25, depending on the venue and package. Grey Goose is a flagship brand of Bacardi Limited, which operates licensed bars and premium beverage programs at major sporting events. The US Open, held annually at the USTA Billie Jean King National Tennis Center in New York, features Grey Goose as a premium sponsor in select hospitality zones. For official event details, see the US Open website usopen.org.
The cocktail menu at US Open hospitality venues often includes a Grey Goose martini, Grey Goose cosmo, or a custom vodka cocktail paired with gourmet small plates. These offerings are part of the premium hospitality packages sold by the USTA and its licensed partners. Grey Goose cocktails are not available at standard ticket-holder concession stands but are included in VIP, suite, and club-level access passes. Bacardi's distribution network in the United States is managed by Bacardi US, which coordinates brand activations at large-scale sporting events.
Grey Goose Brand Ownership and Market Position
Grey Goose is a French-style vodka produced by Bacardi Limited, which acquired the brand in 2004 from its original creator, Sidney Frank Importing. The vodka is distilled in Cognac, France, using wheat from the Picardy region and spring water from Gensac-la-Pallue. Bacardi Limited, headquartered in Hamilton, Bermuda, is one of the world's largest privately held spirits companies, with Grey Goose positioned as its ultra-premium vodka segment. The brand consistently ranks among the top premium vodka labels in the US by off-premise and on-premise sales volume.
In the US premium vodka market, Grey Goose competes with brands like Belvedere, Chopin, and Ketel One. According to IWSR data, Grey Goose holds a leading position in the super-premium vodka category, with strong sales in on-premise channels such as bars, restaurants, and event venues. The US Open partnership reinforces Grey Goose's visibility in the luxury lifestyle and sports hospitality sectors. Bacardi's portfolio also includes brands such as Dewar's, Bombay Sapphire, and Patrón, which are frequently featured in high-end event activations.
US Open Hospitality and Premium Beverage Trends
The US Open generates significant revenue from premium hospitality packages, which include access to bars, restaurants, and exclusive lounges serving top-shelf spirits. Grey Goose cocktails are a core element of these packages, reflecting broader trends in sports event hospitality where ultra-premium brands drive incremental spend. The USTA works with licensed hospitality operators and beverage distributors to curate premium menus at venues like the Louis Armstrong Stadium and the Grandstand.
Industry reports show that premium and super-premium spirits categories continue to grow at major US sporting events, driven by consumer demand for elevated experiences. The US Open, as one of the four Grand Slam tennis tournaments, attracts high-net-worth attendees and corporate clients who prioritize brand exclusivity and quality beverage offerings. For broader context on the US sports hospitality market, see industry analysis from Forbes forbes.com and the USTA's official event guides.