Who Is Scooter Braun and What Does He Do
Scooter Braun is an American music executive, entrepreneur, and investor who manages artists, builds media companies, and advises on acquisitions and brand strategy. He is best known as the founder of SB Projects and the former manager of Justin Bieber, and he has expanded into live events, media production, and technology investments. His work spans artist management, brand partnerships, and venture-backed companies in entertainment and finance Forbes profile.
Braun started his career in 2007 by managing Justin Bieber after discovering his YouTube videos, and he later built SB Projects into a full-service entertainment and media company. The firm handles artist management, marketing, live events, and brand partnerships across music, sports, and digital media. SB Projects has worked with acts such as Ariana Grande, Demi Lovato, and Jaden Smith, and Braun has been named to Billboard's Power 100 list of most influential music executives Billboard.
What Companies and Ventures Does Scooter Braun Lead
Scooter Braun founded SB Projects, a media and management company that covers artist management, content production, and brand development. He also co-founded Mythos Studios, a media and entertainment venture focused on film, television, and digital content, and he has led or advised multiple venture-backed startups in technology and consumer brands. His portfolio includes investments in companies working in direct-to-consumer media, live experiences, and creator platforms Business of Fame.
Key Ventures and Roles
SB Projects
SB Projects operates as Braun's primary management and media company, handling artist services, brand partnerships, and content production. The company works with a roster of musicians, athletes, and digital creators and has been involved in major campaigns and live event productions across the United States and international markets.Mythos Studios and Other Investments
Mythos Studios is a media venture co-founded by Braun that develops film, television, and digital projects, often partnering with established studios and producers. Braun has also been involved in advisory and investment roles in several technology and consumer startups, focusing on areas such as creator economy platforms and direct-to-consumer brands Crunchbase.How Scooter Braun Got into Entertainment and Finance
How Scooter Braun Got into Entertainment and Finance
Braun began his career in 2007 after discovering Justin Bieber on YouTube and quickly built a management and media business around emerging digital talent. He expanded into live events, brand partnerships, and media production, and he has since advised on acquisitions, investments, and corporate strategy in both entertainment and finance sectors. His approach combines artist management expertise with venture-style investing and brand-building SEC filings.
In recent years, Braun has focused on scaling media companies, building creator-driven brands, and advising on technology and entertainment investments. He has been involved in high-profile acquisitions and partnerships, including deals that brought together music, media, and technology assets under integrated management and investment structures. His current work continues to span artist management, media production, venture investing, and strategic advisory roles across multiple industries