Category: Finance | Title: What Happens to Serena in the Testaments | Tag: Serena Williams | Meta Description: Serena Williams' post-retirement investments, ventures, and financial moves in the Testaments era...
Serena Williams' Retirement and Transition
Serena Williams announced her retirement from professional tennis in 2022 after a 27-year career. She cited physical limitations and a desire to focus on family and business. Her final match was at the 2022 US Open. She left the tour ranked No. 411 in singles by the Women's Tennis Association. Since then, she has shifted focus to venture capital and brand building. Her transition is documented in her memoir and public interviews. She has also appeared in limited-edition collections and campaigns with major brands like Nike and Tiffany & Co. Forbes
Serena launched the Serena Ventures fund in 2014, before her retirement. The fund focuses on early-stage companies led by women and people of color. As of 2023, the fund had invested in over 60 companies. Notable portfolio companies include MasterClass, Hims & Hers, and The Wing. She has also joined the board of several public and private companies. Her investment thesis emphasizes consumer brands, health, and fintech. Serena Ventures has raised multiple funds, with the latest targeting early-stage startups globally. Forbes
Serena's Business and Brand Moves
Fashion and Lifestyle Brand
Serena launched her eponymous fashion line, S by Serena, in 2018. The brand offers apparel, shoes, and accessories for women and maternity wear. It is sold through major retailers and its own website. The brand has expanded into fragrances and collaborations with designers. Serena has also appeared in campaigns for Adidas and Nike, maintaining long-term partnerships. Her lifestyle brand includes wellness and fitness content. Business of Fashion
Investment Portfolio and Partnerships
Serena has invested in and advised companies across multiple sectors. She joined the board of Poshmark and SurveyMonkey. She has also invested in fintech companies like Klarna and digital health platforms. Her portfolio reflects a focus on consumer internet and financial inclusion. Serena has partnered with brands like Gatorade and Audemars Piguet for limited editions. These partnerships generate significant endorsement income. Her brand value remains among the highest in sports, per Forbes lists. Forbes
Serena's Financial Position and Legacy
Net Worth and Earnings
Serena Williams' net worth is estimated at over $300 million as of 2023. Her earnings come from tennis prize money, endorsements, and investments. She has won 23 Grand Slam singles titles, the most in the Open Era. Her career prize money exceeds $94 million, making her one of the highest-earning female athletes. She has also earned from fashion, fragrances, and equity stakes. Serena has signed long-term deals with Nike and Gatorade. Forbes
Philanthropy and Off-Court Impact
Serena and her husband, Alexis Ohanian, co-founded